Claravine Overview

Claravine addresses the critical challenge of maintaining data integrity in marketing operations. By establishing consistent data standards, it ensures that tools, teams, and campaigns operate with a unified data language across all SaaS platforms. This alignment enhances the accuracy and reliability of marketing data, leading to better decision-making and improved campaign outcomes. Claravine's platform is particularly beneficial for global brands seeking to eliminate discrepancies in data interpretation and maximize the return on investment from marketing initiatives. The focus on standardization helps organizations streamline their data processes, reducing errors and enhancing overall marketing efficiency.

Use Cases

Customers recommend Campaign Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Claravine.

Other use cases:

  • Channel Marketing
  • Workflow Management
  • Engagement Management
  • Content Publishing
  • Content Tracking
  • Sending & Publishing Communications
  • Collaboration
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Business Priorities

Scale Best Practices and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Claravine.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Enhance Customer Relationships
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Claravine Use-Cases and Business Priorities: Customer Satisfaction Data

Claravine works with different mediums / channels such as Mobile. and Mobile App.

Claravine's features include Personalization. and Claravine support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Claravine analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tracking First allows you to spend less money and effort preparing the analytics behind your marketing campaigns...." Peer review

Claravine ensures data integrity with consistent standards. Tools, teams, and campaigns benefit from a unified data language across all SaaS platforms.

Popular Business Setting

for Claravine

Top Industries

  • Marketing and Advertising

Popular in

Claravine is popular in Marketing And Advertising, and is widely used by

Comprehensive Insights on Claravine Use Cases

How efficiently Does Claravine manage your Campaign Management?

Why is Claravine the best choice for Digital Marketing?

How can Claravine enhance your Channel Marketing process?

What Are the key features of Claravine for Workflow Management?

10+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well Claravine solved their business needs. Cuspera uses 137 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Consumer Goods

CASE STUDY Colgate-Palmolive

Claravine's Data Standards Cloud helped Colgate-Palmolive fix data inconsistencies across global marketing teams. The company faced mismatched taxonomies and slow manual data cleanup. The solution in...tegrated with existing workflows and created a central taxonomy team. Data compliance improved from 20% to nearly 100%. Colgate-Palmolive now gets real-time, unified campaign data and better insights.

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Apparel & Fashion

CASE STUDY Under Armour

Claravine helped Under Armour improve their marketing data process. Before using Claravine, it took hours or even weeks to gather analytics. With Claravine, Under Armour now gets insights within minu...tes. The platform became their single source of truth for marketing data. This change made their work faster and more reliable.

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Hospitality

CASE STUDY Wyndham Hotels & Resorts

The Data Standards Cloud helped Wyndham Hotels & Resorts fix manual, inconsistent marketing data processes. Before, teams waited up to a week for campaign data. Now, they get real-time insights in 30... seconds using Adobe Analytics. Over 10 teams use the platform, reaching 100% data accuracy before campaigns launch. Teams now spend less time on corrections and more on strategy, making fast, data-driven decisions.

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Insurance

CASE STUDY A leading health insurance provider

Claravine’s Data Standards Cloud helped a leading health insurance provider fix manual, time-consuming campaign tracking. The marketing team struggled with inconsistent data and complex dashboards. C...laravine integrated with Adobe Analytics to standardize data and simplify reporting. Teams now use templates to manage projects and save time. Dashboards are easier to use, helping analysts share results with leaders. The company now has a more organized and effective marketing team.

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Hospitality

CASE STUDY Wyndham Hotels & Resorts

The Data Standards Cloud helped Wyndham Hotels & Resorts fix slow, manual marketing data processes. Before, teams spent up to a week getting campaign data. Now, they get accurate reports in 30 second...s. Data is 100% accurate before campaigns launch. Over 10 marketing teams use the platform. Executives can see real-time results and make fast decisions. Teams now focus on strategy, not fixing data errors.

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Banking

CASE STUDY Top-ranked credit union

Claravine’s Data Standards Cloud helped a top-ranked credit union fix slow, manual campaign URL creation. The platform automated link tagging, cutting campaign planning from days to hours. Standardiz...ed templates let teams work faster and avoid data errors. The solution improved regulatory compliance and data security. The credit union now uses Claravine for paid media, email, and social media campaigns.

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lightning

Peers used Claravine for campaign management and digital marketing

Claravine Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (17)
Custom Reports

4.21/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.35/5 ★

Read Reviews (17)
Custom Reports

4.21/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Claravine

Top Failure Risks for Claravine

Claravine. News

Product

New Claravine Features to Eliminate Silos & Spark Innovation

Claravine has introduced new platform features, including Claravine AI, aimed at eliminating data silos and fostering innovation by bringing structure to marketing data. These enhancements support improved campaign tracking, content management, and integration across marketing operations.

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Customer

Colgate-Palmolive Achieves Near 100% Taxonomy Compliance and Data Harmony with Claravines Data Standards Cloud

Colgate-Palmolive achieves near 100% taxonomy compliance and data harmony using Claravine's Data Standards Cloud.

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Product

Claravine Launches Industry-First Data Standards Metric and New ...

Claravine introduces a data standards metric and new solutions to enhance data quality, including AI capabilities for content management. They are recognized as a fast-growing company and partner with Slalom to tackle marketing taxonomy challenges.

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Product

4 new ways to speed, deepen, and extend marketing metadata value

Claravine introduces AI to enhance marketing metadata, launches new data standards, and partners with Slalom to tackle marketing challenges. It ranks 479th on Deloitte's Fast 500 and appears on the Inc. 5000 list for the fifth year.

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Claravine. Profile

Company Name

Claravine.

Company Website

https://www.claravine.com/

HQ Location

32 W Center St, Provo, Utah 84601, US

Employees

11-50

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Financials

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