Catalyx - Persuade more consumers to buy more, more often
Food & Beverages Case Studies and Customer Success Stories with Catalyx
A leading natural honey brand
- Food & Beverages
Catalyx helped a leading natural honey brand launch a nationwide advertising campaign. The brand needed to find the best message to stand out and drive sales. Catalyx used a two-phase research approa...ch, testing and optimizing creative ideas with consumers. Their recommendations sharpened the brand's messaging and creative direction. The campaign became one of the brand's most successful and is still used across the UK.
Catalyx used its Consumer Understanding System and Elevation Process to help a leading UK food brand build a scalable innovation system. The team tested over 350 concepts with more than 58,000 consum...ers. They used Screen & Optimise and Category Context solutions to give clear, actionable recommendations. The result was a repeatable model for innovation and faster, more precise product launches. Meta-analysis revealed key consumer appeal factors, driving brand and category growth.
Catalyx used its Consumer Activation System to help a global coffee brand enter the U.S. cold brew market. The brand needed to stand out in a crowded space and connect with young American coffee drin...kers. Catalyx gathered over 12,000 data points from target consumers to understand taste and preferences. They tested product ideas and messaging. The new organic cold brew line launched successfully and grew the brand’s presence in the ready-to-drink coffee segment.
Catalyx used its qual at quant scale research approach to help a leading baby nutrition brand. The baby food market had little innovation and brands looked the same. Catalyx gathered over 50,000 piec...es of consumer data to find what parents and caregivers wanted. Their strategists turned this data into clear insights. The brand launched a new, successful product range that stood out in the market.
Consumer Goods Case Studies and Customer Success Stories with Catalyx
Leading global snacking company
- Consumer Goods
Catalyx used its Consumer Understanding System and Elevation Process to help a leading global snacking company. The company wanted to find key product attributes that matter to consumers and build a ...growth strategy. Nearly 10,000 consumers took part in research, creating over 35,000 engagements. Catalyx ran 56 workshops to validate and prioritize what drives consumer choice. The result was a clear strategy to grow brands and improve product appeal in 13 markets.
Catalyx helped a global wellness brand create a new gifting proposition for their intimate wellness range. The brand struggled to promote these products in sensitive markets and needed deep consumer ...insights. Catalyx used its Consumer Understanding System and Elevation Process to analyze four consumer segments and five product categories in two regions. The project led to a 10% increase in content conversion. The insights now guide both short- and long-term planning across multiple categories.
Catalyx helped Major CPG Brand relaunch packaging for their entire product range. The challenge was to update pack designs with no margin for error. Catalyx tested designs in four global markets to f...ind what worked and what did not. Their strategy team used data to optimize the designs and messaging. After more testing, the new packaging launched in every market with confidence.
Catalyx used its Consumer Understanding System and Elevation Process to help Mondelez. They worked on 24 projects for 17 brands in 13 markets. Nearly 10,000 consumers gave feedback, with over 35,000 ...engagements. Catalyx ran 56 sessions with Mondelez to find what matters most to consumers. Mondelez got clear actions to grow their brands and improve product appeal.
