Catalyx - Persuade more consumers to buy more, more often
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Food & Beverages Case Studies and Customer Success Stories with Catalyx
Rowse Honey
- Food & Beverages
- Medium
Catalyx helped Rowse Honey find the best message for a new advertising campaign. They tested six creative ideas with consumers,... then optimized the top three. The final campaign won The DRUM Award for Social Media 2021. Rowse Honey now uses this campaign across the UK. The Screen & Enhance solution drove strong results in food and beverage marketing.
Catalyx used its Consumer Activation System to help Lavazza launch organic ready-to-drink cold brew coffee in the U. S. They gathered...over 12,000 data points from target consumers. The research revealed key insights on taste, consumption occasions, and benefits. Lavazza launched four cold brew styles, well-received by younger American coffee drinkers. This move strengthened Lavazza's position in the U.S. ready-to-drink coffee market.
Catalyx helped Nescafe relaunch packaging for Nescafe Original, Gold, and Azera across all markets. Nescafe needed to get the new... global design right the first time. Catalyx ran pack design tests in four global markets and optimized messaging using combined qualitative and quantitative data. The final packaging went through extensive shelf testing to ensure success. Nescafe gained confidence to update their entire product range worldwide.
Catalyx worked with Mondelez to find out what product features matter most to consumers. The project focused on identifying key... product attributes that drive brand growth. Catalyx used consumer insights to give Mondelez a clear plan for their products. This helped Mondelez make better decisions for their brand. The work led to a stronger strategy based on what customers want.
Rowse Honey wanted to find the best messaging for a new advertising campaign. They worked with Catalyx to improve their... brand purpose. Catalyx helped Rowse Honey unlock progress in their campaign planning. The focus was on building a brand with purpose. The project aimed to make Rowse Honey's message stronger and clearer.
Catalyx helped Nestle with a packaging rebrand for Nescafe. Nestle needed an expert to ensure the rebrand was successful. Catalyx... provided trusted support for this global project. The partnership focused on updating a well-known product. The case highlights the importance of expert guidance in brand refresh projects.
Catalyx used its Consumer Understanding System and Elevation Process to help a leading UK food brand build a scalable innovation system. The team tested... over 350 concepts with more than 58,000 consumers. They used Screen & Optimise and Category Context solutions to give clear, actionable recommendations. The result was a repeatable model for innovation and faster, more precise product launches. Meta-analysis revealed key consumer appeal factors, driving brand and category growth.
Catalyx used its Consumer Activation System to help a global coffee brand enter the U. S. cold brew market. The...brand needed to stand out in a crowded space and connect with young American coffee drinkers. Catalyx gathered over 12,000 data points from target consumers to understand taste and preferences. They tested product ideas and messaging. The new organic cold brew line launched successfully and grew the brand’s presence in the ready-to-drink coffee segment.
Catalyx used its qual at quant scale research approach to help a leading baby nutrition brand. The baby food market... had little innovation and brands looked the same. Catalyx gathered over 50,000 pieces of consumer data to find what parents and caregivers wanted. Their strategists turned this data into clear insights. The brand launched a new, successful product range that stood out in the market.
Consumer Goods Case Studies and Customer Success Stories with Catalyx
Leading global snacking company
- Consumer Goods
Catalyx used its Consumer Understanding System and Elevation Process to help a leading global snacking company. The company wanted to... find key product attributes that matter to consumers and build a growth strategy. Nearly 10,000 consumers took part in research, creating over 35,000 engagements. Catalyx ran 56 workshops to validate and prioritize what drives consumer choice. The result was a clear strategy to grow brands and improve product appeal in 13 markets.
Catalyx helped a global wellness brand create a new gifting proposition for their intimate wellness range. The brand struggled to... promote these products in sensitive markets and needed deep consumer insights. Catalyx used its Consumer Understanding System and Elevation Process to analyze four consumer segments and five product categories in two regions. The project led to a 10% increase in content conversion. The insights now guide both short- and long-term planning across multiple categories.
