Blue Rewards from Al Futtaim Group
- Conglomerates
Blue Rewards is the loyalty and lifestyle app for the Al-Futtaim Group. The group is a large business in the GCC, Egypt, Singapore, and Malaysia. Blue Rewards started as a simple cash back program. W...ith Capillary Technologies, it grew into a major lifestyle brand. The program now operates as an independent business within the group. Geeta Raghuvanshi, Chief Technology and Data Officer, shared their journey and success.
Capillary Technologies helped Al Futtaim Group (AFG) set a new standard for loyalty programs in the Middle East and Asia. AFG used Capillary's Loyalty+, Engage+, Insights+, CDP+, and Rewards+ product...s. The solution improved AFG's Blue Rewards program. The story highlights how Capillary's technology supports loyalty management and customer engagement. AFG is now seen as a leader in loyalty in the region.
Blue Rewards from Al Futtaim Group
- Conglomerates
Blue Rewards is the loyalty and lifestyle app for the Al-Futtaim Group. The group is a large business in the GCC, Egypt, Singapore, and Malaysia. Blue Rewards started as a simple cash back program. W...ith Capillary Technologies, it grew into a major lifestyle brand. The program now operates as an independent business within the group. Geeta Raghuvanshi, Chief Technology and Data Officer, shared their journey and success.
Capillary Technologies helped Al Futtaim Group (AFG) set a new standard for loyalty programs in the Middle East and Asia. AFG used Capillary's Loyalty+, Engage+, Insights+, CDP+, and Rewards+ product...s. The solution improved AFG's Blue Rewards program. The story highlights how Capillary's technology supports loyalty management and customer engagement. AFG is now seen as a leader in loyalty in the region.
Blue Rewards from Al Futtaim Group
- Conglomerates
Blue Rewards is the loyalty and lifestyle app for the Al-Futtaim Group. The group is a large business in the GCC, Egypt, Singapore, and Malaysia. Blue Rewards started as a simple cash back program. W...ith Capillary Technologies, it grew into a major lifestyle brand. The program now operates as an independent business within the group. Geeta Raghuvanshi, Chief Technology and Data Officer, shared their journey and success.
Capillary Technologies helped Al Futtaim Group (AFG) set a new standard for loyalty programs in the Middle East and Asia. AFG used Capillary's Loyalty+, Engage+, Insights+, CDP+, and Rewards+ product...s. The solution improved AFG's Blue Rewards program. The story highlights how Capillary's technology supports loyalty management and customer engagement. AFG is now seen as a leader in loyalty in the region.
