Blackthorn Events helped USC Marshall School of Business modernize admissions event management. The school replaced a slow, paper-based system with Blackthorn, making event creation twice as fast. On...line registrations became easier, and event attendance rose by 10%. The team saved 10 hours per week on manual data entry. Blackthorn also enabled a quick shift to virtual events, with virtual attendance averaging 67, a 10% increase over in-person sessions.
CASE STUDY University of Colorado Boulder Leeds School of Business
Blackthorn Events helped the University of Colorado Boulder Leeds School of Business improve event management. Leeds needed a flexible tool that worked with Salesforce and supported many event types.... Blackthorn Events enabled automated communications, real-time attendance tracking, and easy payment capture. Leeds managed over 29,000 event registrations and grew from 2 to 50 staff users. The school now runs large events and tracks engagement data for better program outcomes.
CASE STUDY Washington University in St. Louis: Olin Business School
Blackthorn Events helped Olin Business School at Washington University in St. Louis manage and promote campus events. The school used Blackthorn Events with Salesforce to unify event data, automate r...egistration, and track attendance. They used features like deep cloning, UTM tracking, and contact matching to save time and improve marketing. Olin promoted events through email, social media, and newsletters. The solution made it easy to manage large and small events, track results, and connect with prospective students.
Blackthorn Events helped PMD Alliance move quickly to virtual events during COVID-19. The nonprofit replaced an outdated, manual system and managed all event data in Salesforce. They grew their audie...nce and could target event attendees who had not donated. Blackthorn Events kept PMD Alliance on track to reach a $50,000 fundraising goal in October. Virtual donor events increased and attendance went up.
Blackthorn Payments helped Fringe automate subscription management and centralize financial data in Salesforce. Fringe struggled with manual processes using QuickBooks as they grew. Blackthorn Paymen...ts integrated with Stripe and Salesforce, letting Fringe automate invoicing and payment workflows. The team now saves time, has a single source of truth, and can scale operations. Fringe serves employers in 35 countries and reports a strong ROI from the solution.
Blackthorn Events helped AdventHealth manage COVID-19 vaccine scheduling for 80,000 employees and volunteers. The old system was slow and not Salesforce-native, causing data errors and manual work. B...lackthorn Events was set up in two weeks and made registration easy with unique links and QR codes. Real-time check-in improved data accuracy and helped with contact tracing. The new system let AdventHealth expand vaccine scheduling to the public and plan future events more easily.
The Event Management Journey of PMD Alliance and Blackthorn
Blackthorn.io helped PMD Alliance enhance event organization, making it more efficient and data-driven for supporting Parkinson's and movement disorder communities.
