Base Sas Overview

Base SAS Software is an accessible fourth-generation programming language for data manipulation and reporting. It includes a web-based interface, centralized metadata repository, and macro facility.

Use Cases

Customers recommend Social Media Analytics, Funnel Analysis, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Base Sas.

Other use cases:

  • Forecasting
  • Campaign Management
  • Contract Management
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Business Priorities

Scale Best Practices is the most popular business priority that customers and associates have achieved using Base Sas.

Base Sas Use-Cases and Business Priorities: Customer Satisfaction Data

Base Sas's features include Dashboard. and Base Sas support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Base Sas analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...ODS provides an almost limitless number of choices for reporting and displaying analytical results...." Base SAS Software
"...You can also geocode from within Visual Analytics, thanks to the integration with the Esri geocoding api...." Esri integration with SAS Visual Analytics: Geocoding
"...Using Lua within your SAS programs Driving SAS with Lua Lua Programming for SAS Viya Using the Lua programming language within Base SAS was published on SAS Users. ..." Using the Lua programming language within Base SAS

Base Sas Customer wins, Customer success stories, Case studies

Why is Base Sas the best choice for Social Media Analytics?

How can Base Sas optimize your Funnel Analysis Workflow?

11 buyers and buying teams have used Cuspera to assess how well Base Sas solved their business needs. Cuspera uses 151 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

Nationwide - Financial Services - Very Large

Nationwide deploys SAS analytics to improve customer experience | FF News

Swindon, UK

Nationwide, the world's largest building society, is deploying SAS analytics to enhance customer experience by analyzing interactions and resolving inefficiencies. The SAS solutions, including AI and... NLP, help Nationwide identify and address customer communication issues, guiding members to digital channels and reducing unnecessary inquiries. This deployment aims to improve service efficiency and customer satisfaction.

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Starlink - Aviation - Very Large

SAS Completes Starlink Installation on All 81 Airbus A320neo Aircraft in Six Months

Stockholm, Sweden

SAS has completed the installation of Starlink high-speed internet across its fleet of 81 Airbus A320neo aircraft. This rollout, completed in six months, enhances in-flight connectivity for passenger...s on European flights. The service was launched in March 2026 and is now set to expand to other aircraft types in the SAS fleet.

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DHL Supply Chain - Aviation - Very Large

DHL appointed by SAS Scandinavian Airlines in 3 year ground handling contract

Stockholm, Sweden

SAS Scandinavian Airlines has appointed DHL Supply Chain as its ground handling partner at Manchester Airport under a three-year agreement. DHL will provide services such as baggage handling, aircraf...t loading, and customer service for up to five flights daily, enhancing SAS's operations between the UK and Scandinavia.

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Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure for Alliant. Alliant ran 1,400 analytical models and saw a 150% ...improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

 

British Rowing - Sports - Small

London, UK

SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses SAS Visual Analytics and Data Management Studio. British Rowing can now... track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.

HSBC - Financial Services - Very Large

SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS to protect 100% of credit card transactions in real time in the US, Europe, and A...sia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.

lightning

Peers used Base Sas for social media analytics and funnel analysis

Base Sas Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.73/5 ★

Read Reviews (16)
Custom Reports

3.68/5 ★

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.73/5 ★

Read Reviews (16)
Custom Reports

3.68/5 ★

Read Reviews (46)

Software Failure Risk Guidance

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for Base Sas

Top Failure Risks for Base Sas

SAS Institute Inc. News

Partnership

Metanet SAS, Etnus Join Forces to Target South Korea's Cloud Payroll Market

Metanet SAS and Etnus have signed a memorandum of understanding to jointly develop and market cloud-based payroll solutions in South Korea. Their collaboration focuses on joint sales, solution integration, and talent cultivation, leveraging Metanet SAS's MetaPay and Etnus's BPO expertise to enhance payroll operations.

Product

SAS puts machine learning in marketers' hands with new SAS 360 Marketing AI

SAS has launched SAS 360 Marketing AI, a new solution designed to empower marketers by simplifying machine learning model deployment and scaling. The tool offers guided workflows and customizable templates to enhance marketing efficiency, improve ROI, and enrich customer experiences. It integrates into the SAS Customer Intelligence 360 ecosystem, facilitating journey orchestration and decision-making.

Product

SAS brings decision intelligence to Microsoft Fabric at FabCon Europe 2026

SAS has integrated its Decision Builder solution with Microsoft Fabric, enhancing decision intelligence capabilities. This integration allows users to design, test, and automate decision workflows using AI, improving decision-making processes. The solution will be showcased at the European Microsoft Fabric + SQL Community Conference, highlighting its ability to streamline decision lifecycles while maintaining governance and control.

Awards

SAS named Forrester leader in financial crime tools

SAS has been named a Leader in Forrester's evaluation of financial crime management solutions, achieving the highest score for current offerings among 15 suppliers. SAS excelled in areas like data integration and AI-based risk scoring, reflecting its strong capabilities in fraud and AML convergence. The report highlights SAS's focus on AI governance and its ability to integrate disparate data sources for enhanced financial crime detection.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE