Base Sas Overview

Base SAS Software is an accessible fourth-generation programming language for data manipulation and reporting. It includes a web-based interface, centralized metadata repository, and macro facility.

Use Cases

Customers recommend Social Media Analytics, Funnel Analysis, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Base Sas.

Other use cases:

  • Forecasting
  • Campaign Management
  • Contract Management
See all use cases See less use cases

Business Priorities

Scale Best Practices is the most popular business priority that customers and associates have achieved using Base Sas.

Base Sas Use-Cases and Business Priorities: Customer Satisfaction Data

Base Sas's features include Dashboard. and Base Sas support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Base Sas analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...ODS provides an almost limitless number of choices for reporting and displaying analytical results...." Base SAS Software
"...From Base SAS, to SAS Enterprise Guide, to SAS Studio, to SAS Enterprise Miner and the entire SAS Viya framework including SAS Visual Analytics, SAS Visual Text Analytics, SAS Data Mining and Machine Learning...." Essential SAS tools to bring to your next hackathon
"...Using Lua within your SAS programs Driving SAS with Lua Lua Programming for SAS Viya Using the Lua programming language within Base SAS was published on SAS Users. ..." Using the Lua programming language within Base SAS

Base Sas Customer wins, Customer success stories, Case studies

What solutions does Base Sas provide for Social Media Analytics?

What solutions does Base Sas provide for Funnel Analysis?

11 buyers and buying teams have used Cuspera to assess how well Base Sas solved their business needs. Cuspera uses 151 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

WPS Strengthens Hard FM Portfolio with SAS Software Contract

WPS Facilities Management has secured a 1 million contract with SAS Software for hard FM services across SAS' UK locations, including Marlow, London, and Glasgow. The contract involves planned preven...tative maintenance and reactive services, ensuring asset performance and compliance. WPS will integrate with SAS' supply chain to provide high-quality service continuity.

Read on →
 

The Kids Cancer Project boosts recurring giving over 19 percent with SAS

The Kids' Cancer Project improved donor engagement and increased recurring giving by 19.9% using SAS Customer Intelligence 360. This transformation enabled dynamic insights into donor behavior, enhan...cing personalized engagement and boosting fundraising outcomes.

Read on →
 

HAPPY GOs campaign planning and execution 4x faster with SAS

HAPPY GO, a loyalty platform, has adopted SAS Customer Intelligence 360 to enhance its marketing operations, achieving a fourfold increase in campaign planning and execution speed and a 20% lift rate.... This modernization allows for real-time, adaptive marketing, improving efficiency and customer experience while supporting AI-driven decision-making.

Read on →
 

Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure for Alliant. Alliant ran 1,400 analytical models and saw a 150% ...improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

 

British Rowing - Sports - Small

London, UK

SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses SAS Visual Analytics and Data Management Studio. British Rowing can now... track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.

HSBC - Financial Services - Very Large

SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS to protect 100% of credit card transactions in real time in the US, Europe, and A...sia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.

lightning

Peers used Base Sas for social media analytics and funnel analysis

Base Sas Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.73/5

Read Reviews (16)
Custom Reports

3.68/5

Read Reviews (46)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.73/5

Read Reviews (16)
Custom Reports

3.68/5

Read Reviews (46)

Software Failure Risk Guidance

?

for Base Sas

Top Failure Risks for Base Sas

SAS Institute Inc. News

Awards

SAS recognized as a Leader in Customer Analytics Technologies, says independent research firm

SAS has been recognized as a Leader in the Forrester Wave: Customer Analytics Technologies Q2, 2026 report. SAS excels in analytical depth, decisioning capabilities, and responsible AI practices. The report highlights SAS's strengths in customer segmentation, churn prevention, and customer lifetime value analysis. SAS Customer Intelligence 360 aids industries in personalizing customer experiences and orchestrating journeys.

Product

SAS aims AI agents at industrys toughest challenges

SAS has announced new AI-driven industry accelerators at SAS Innovate 2026, including the SAS Supply Chain Agent. This tool optimizes supply chain operations, offering real-time visibility and decision-making capabilities. SAS also introduced digital twins for operational simulations and fraud detection models for financial services, enhancing industry-specific AI solutions.

Product

SAS bets the future of enterprise AI on one word: trust

SAS emphasizes trust as a key differentiator in enterprise AI, focusing on governance, explainability, and human oversight. At the SAS Innovate event, the company unveiled AI Navigator, a governance platform for AI models, and expanded agentic AI capabilities within SAS Viya. SAS positions AI as infrastructure, highlighting interoperability and the role of human expertise in AI deployment.

Product

SAS unveils governed AI agents, digital twins and quantum ambitions at Innovate 2026

SAS unveiled a range of AI innovations at its Innovate 2026 conference, focusing on governance, digital twins, and quantum AI. Key announcements include the SAS Viya Copilot for AI orchestration, SAS AI Navigator for governance, and SAS Quantum Lab for hybrid AI workflows. SAS aims to enhance enterprise AI with trust and operational reliability, emphasizing industry-specific solutions and digital twins for healthcare and industrial sectors.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE