Apteco Orbit: Use-Cases, Insights and Reviews | 2026 Cuspera

VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter journeys and improved campaign timing and relevance. The platf...orm reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.
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Apteco’s Predictor bundle helped Plan International UK transform legacy fundraising. The charity built its own legacy propensity model, moving away from a costly agency solution. With Apteco, they te...sted and refined supporter data, improving segmentation and campaign targeting. Legacy intenders increased by over 300% and pledgers rose by 15%. The new approach could add £260K in future legacy income, while reducing costs and enabling ongoing model updates in-house.
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Apollo used Apteco to automate its customer satisfaction surveys. The new process included multi-stage email campaigns and real-time feedback collection. Response rates improved, with 46% of customer...s opening emails and 26% clicking through. Automation cut manual work by over 50%. Segmentation allowed tailored follow-ups for promoters, passives, and detractors. Apollo gained valid data, respected customer preferences, and built stronger customer relationships.
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Apteco helped the Department of Health and Social Care run the Healthy Choices campaign. The solution used advanced logic to deliver personalised health advice to each user. 68% of survey respondents... reported making healthier choices. Apteco enabled fast campaign setup, flexible logic changes, and clear impact measurement. The programme saw a 25% increase in users feeling supported to make changes.
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Apteco helped Mind automate its Do Your Own Thing fundraising journey. Manual processes were replaced with data-driven, personalized supporter communications. The new system saves the team 10 hours o...f work each week. Click-through rates rose to 7.2% and unsubscribe rates dropped to 0.42%. Conversion rates improved from 28.5% to 39.6% year-on-year. Mind booked 81 more fundraising events after automation.
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NSPCC used Apteco FastStats and PeopleStage to automate and personalise volunteer communications for their flagship fundraising event. The new system replaced manual processes, reduced errors, and im...proved the volunteer experience. Volunteer participation increased by 3.4%. Email open and click rates rose by 4% and 6%. Email opt-in rates grew by 10%. 88% of volunteers enjoyed their experience, and 90% want to participate again.
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