Apptoto Platform: Use-Cases, Insights and Reviews | 2024 Cuspera

Introducing Advanced Voicemail Detection for Voice Call Messages

Apptoto introduces Advanced Voicemail Detection for voice calls, enhancing appointment reminders by accurately detecting voicemail greetings and delivering messages seamlessly to clients.

Do You Use a Business Texting App? You Should Be!

Does the thought of texting your clients seem too casual for your business? Think again! Consumers are increasingly demanding that businesses utilize text messaging over any other method. A recent study found that 89% of consumers prefer texting a business over any other form of communication. Business texting apps have emerged as powerful tools enabling companies to reach their customers on their terms. Business texting apps enable businesses to send and receive text messages, fostering real-time interactions beyond simple notifications. Whether addressing customer support issues, driving sales through promotions, or ensuring clients attend appointments, business texting apps are revolutionizing how companies connect with their audiences. How do you ensure prospective and current clients see and act on your messages? Let’s dive into how to make it happen. What is a Business Texting App? A business texting app is a platform that allows businesses to communicate with prospective and current customers via text messages. The benefit of these platforms is that they don’t just allow businesses to send bulk text messages to their customers. Most business texting apps also provide two-way messaging functionality, meaning customers can respond directly to a company […]

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Use Segmented Message Blasts to Drive More Appointments

Why do some SMS and email campaigns fail to make an impact while others seem to hit the bullseye? The answer lies in segmentation. Rather than blasting your entire client base with the same generic message, consider tailoring your messages to smaller audience segments. People engage and react positively when they receive messages that feel relevant and centered around their needs and interests. While it may require extra upfront work, you will almost certainly boost your conversion rates. A study by McKinsey found that companies that utilize personalization well see a 40 percent increase in revenue compared to the industry average. Read on to uncover seven segmentation strategies you can use to run highly effective SMS and Email Message Blast Campaigns. Why Segmentation is Helpful for Businesses Segmentation is the process of dividing a broad business market into smaller groups of consumers based on shared characteristics. This allows businesses to market more effectively to each target group. Businesses can tailor their messaging and offers to each sub-group based on their unique characteristics or behaviors. While companies can benefit from using segmentation and personalization in numerous ways, here are just a […]

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