Real-World Case Studies and Customer Success Stories with Amperity Customer Data Management

Amperity helped a top retail brand connect siloed data sources and build customer 360 profiles in just 10 weeks. The brand improved... targeting, segmentation, and personalization for marketing. They saw 16X more clicks in email and a 36% higher ROAS on Facebook. Amperity enabled deep insights into their highest value customers. The solution powered new analytics, marketing, and advertising initiatives.
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Amperity helped a leading North American supermarket chain fix its customer data. The chain had 44% of purchases not linked... to any customer and duplicate profiles outnumbering the population. Amperity unified data from 20+ business units and resolved millions of duplicate records. This enabled personalized loyalty campaigns, doubling return on spend and generating millions in new revenue. Phone match rates rose 60% and email matches by 4.3%.
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Amperity helped a luxury retailer unify fragmented customer data. The retailer improved segmentation by 439% using Amperity's CLV model. Over... 16,000 new purchasers were identified. IT teams saved 200+ hours each month on campaign queries. Personalized campaigns turned one-time buyers into repeat customers. The retailer now uses data-driven strategies across 50 markets.
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Amperity unified customer data for a global footwear retailer with 12 brands in 65 countries. The company struggled with siloed... data, inconsistent customer IDs, and no personalization. Amperity created a universal customer ID and enabled zero-copy data sharing with Databricks. This eliminated complex ETL processes and improved collaboration between marketing and data teams. The retailer saw 15% efficiency gains in code writing and automated thousands of lines of code weekly. Personalized customer experiences improved across all brands.
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Amperity helped Catalyst Brands combine customer data from multiple brands into one unified view. This let them use predicted customer... lifetime value to target high-value shoppers. They improved return on ad spend by 5x with better segmentation. Manual processes were replaced by automated audience building and activation. Teams now focus on strategy instead of data wrangling.
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Amperity helped Brooks Running get a single view of their customers. Before, Brooks struggled with siloed and inaccurate data. With... Amperity, they unified customer data and improved marketing segmentation. Brooks saw a 260% increase in paid search click-through rates and a 128% boost in return on ad spend. Email open rates more than doubled. Teams across Brooks used Amperity insights to personalize experiences and drive business growth.
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J. Crew uses Amperity's AmpIQ to build dashboards and uncover customer insights. The team tracks KPIs like customer spend and...predictive CLV to guide marketing, loyalty, and merchandising strategies. They use data to challenge retail assumptions, such as the value of discount seekers. AmpIQ helps connect product sales to customer lifetime value, supporting smarter acquisition and retention. Multiple teams rely on these insights to shape business decisions and measure recovery.
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Amperity helped a major home goods retailer unify customer data. The retailer had complex systems and needed better customer identity... for marketing. Amperity and Slalom delivered a new Customer Data Platform in under six months. The solution consolidated 43% of profiles and added 43 million new email addresses for digital marketing. 74% of customer profiles were enriched for better personalization. Manual review processes became much faster and data quality improved.
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Amperity and BCG helped a lifestyle brand shift from wholesale to direct-to-consumer. The brand struggled to unify customer data and... lacked actionable insights. Amperity unified 16 data feeds and 45 tables to build a Customer 360. The project led to a 10.2% increase in click-to-open rates for high frequency shoppers. Discount-only shoppers saw a 3.7% increase. The collaboration accelerated time to value by over 30%.
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Catalyst Brands used Amperity to unify customer data from multiple brands and systems. This helped them identify high-value customers and... build better first-party audiences. They used Amperity’s predictive CLV model to target top customers in paid channels. As a result, they achieved 5x return on ad spend. Teams now spend less time on manual processes and more on strategy.
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Lucky Brand used Amperity’s AI technology to unify customer data from many systems. Before, their data was scattered and hard... to use for personalization. With Amperity, they quickly built a complete and accurate customer view. This helped them get better customer insights in just weeks. The new system made it easier to understand and serve their customers.
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Deckers Brands uses Amperity to analyze customer records and support teams across multiple brands. The company built over 20 dashboards... powered by Amperity, helping teams like product, eCommerce, and fulfillment make data-driven decisions. Amperity's customer identity resolution and SQL segment editor improved analytics speed and accuracy. Deckers democratized data access, enabling business users to act quickly and optimize tactics. The solution streamlined email segmentation and unified reporting for all brands.
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Amperity helped Catalyst Brands centralize customer data from Aeropostale, Nautica, and Lucky Brand. Before Amperity, teams accessed multiple sources for... customer insights. Now, they use one platform for faster, more accurate data. This enabled the creation of interactive customer reporting dashboards and smarter audience segments. Catalyst Brands identified many one-time buyers and used personalized messaging to increase repeat purchases.
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Vince used Amperity's AmpIQ to improve email marketing during COVID-19. Danielle, the email marketing manager, built customer segments using predictive... CLV, discount sensitivity, and affinity models. She focused on reactivating and acquiring customers, and planning targeted promotions. The discount sensitivity model helped her understand purchase behavior and optimize campaigns. Amperity made it easy to extract data and build audiences for multiple channels.
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KUIU used Amperity to unify over a million customer records and gain a single view of each customer. Before Amperity, they... struggled to track new customer acquisition and personalize email campaigns. With Amperity, KUIU can now identify key milestones in customer journeys and measure the impact of email marketing. Their email list tripled in size, and email became the top marketing driver. Amperity data now guides product development, marketing, and merchandising decisions.
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Brooks Running used Amperity to unify customer data from many sources. They created a single view of each runner. This... helped teams access accurate customer profiles fast. Brooks Running improved personalization across all channels. They saw a 260% increase in click-through rates. The company put the runner at the center of every decision.
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First Hawaiian Bank used Amperity to improve their paid media campaigns. They faced slow data activation and low match rates... with their old system. By co-developing a direct connector with Amperity, they matched anonymized identities using Unified ID 2.0. This led to over 90% match rates, 92% faster activation, and 94% audience addressability. The bank now reaches customers more quickly and accurately.
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Amperity helps BECU automate manual data tasks. Before, updating an email dashboard took 4-5 hours daily. Now, it runs automatically.... BECU uses Amperity to build a 360 view of members for dashboards, marketing, and outreach. Teams self-serve workflows that once needed IT help. The platform enables better segmentation and faster member service.
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Amperity helped BECU unify 37 data sources and connect 4. 1 million member records. BECU saved over 50 hours weekly...on outbound execution and 25 hours on email dashboard creation. The solution automated 130+ segments monthly and enabled 100+ custom attributes for personalization. Real-time data now powers web, app, email, and service journeys. BECU delivers personalized experiences and deeper member engagement across all channels.
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Amperity helped a major North-American airline boost customer loyalty. The airline unified customer data from many sources. This enabled targeted,... personalized promotions for loyalty program members. As a result, they achieved a 198% increase in conversion rate. The project focused on mobile app and loyalty program engagement.
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Virgin Atlantic used Amperity and Databricks to unify over 2 million customer profiles in less than four days. The airline faced... challenges with scattered data and low match rates on personal information. By centralizing data and using Amperity's identity resolution, they created a single view of each customer. This enabled more personalized travel experiences and empowered staff to make data-driven decisions. Over five use cases went live in under 90 days.
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Alaska Airlines uses Amperity to improve digital advertising and media analytics. The team leverages first-party data to target audiences on... new channels like TikTok and optimize campaigns. Amperity enables faster segment updates, reducing time to market for promotions. Custom audiences built with Amperity data achieved a 43% lower cost per acquisition compared to third-party audiences. The platform helps Alaska Airlines gain deeper customer insights and supports collaboration across marketing teams.
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Amperity helped First Hawaiian Bank improve customer engagement with its Customer 360 platform. After launching their first segment, the bank... saw match rates that were off the charts. The platform enabled direct connections with any channel for activation. This led to more effective customer engagement. Amperity's unified customer data solution powered these results.
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Amperity helped Alaska Airlines unify customer data across reservation systems, loyalty platforms, and mobile apps. Before Amperity, 50% of passengers... were not in the loyalty program and marketing lacked precision. With Amperity’s Customer 360, Alaska Airlines created unified profiles and personalized marketing. After acquiring Hawaiian Airlines, they integrated both airlines’ data in two days. Results included a 198% increase in loyalty conversions, 61.1% higher email open rates, and a 30% reduction in ad costs.
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