Nexxen Overview

Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.

Other use cases:

  • Media Buying
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Campaign Management
  • Forecasting
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Acquire Customers
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Visibility
  • Launch New Products
  • Establish Thought Leadership
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Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data

Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.

Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world s leading agencies and brands, including Lexus, Kellogg s, and Airbnb...." Peer review

Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.

Popular Business Setting

for Nexxen

Top Industries

  • Food & Beverages
  • Automotive
  • Media Production

Popular in

Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by

Comprehensive Insights on Nexxen Use Cases

Why is Nexxen the best choice for Engagement Management?

How can Nexxen enhance your Channel Marketing process?

How does Nexxen facilitate Media Buying?

How efficiently Does Nexxen manage your Competitive Intelligence?

33+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Case Studies

Automotive

CASE STUDY Lexus

Lexus wanted to market their electric vehicles to LGBTQ+ and multicultural audiences. There was low awareness of EVs in these groups, even though they liked hybrid cars. Walton Isaacson used Nexxen D...iscovery's audience insights and Nexxen DSP to target these groups. The goal was to reach people likely to take actions like getting price quotes or finding a dealer. The campaign helped Lexus see better results at the lower end of the sales funnel.

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Food & Beverages

CASE STUDY FreshDirect

FreshDirect wanted to increase online sales. They used Nexxen Studio to optimize their creative assets for CTV and Nexxen SSP for media buying. Tombras, their agency, worked with Nexxen to reach the ...right audience and improve efficiency. As a result, FreshDirect saw a 22% increase in online sales. The campaign showed that CTV creative can drive measurable results.

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Food & Beverages

CASE STUDY Traditional Medicinals

Traditional Medicinals wanted to boost awareness and sales of their wellness teas during cold and flu season. They worked with Guru and used Nexxen's unified platform to target conscious consumers an...d wellness enthusiasts. The campaign aimed to increase brand awareness, drive site visits, and encourage purchases. Nexxen's technology helped eliminate wasted impressions and improve ad targeting. As a result, Traditional Medicinals saw a double-digit increase in sales.

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Manufacturing

CASE STUDY Troy-Bilt

Troy-Bilt wanted to reach more consumers beyond their usual customers. They worked with Nexxen Studio and Say It Now to create a CTV audio campaign. The campaign let viewers use Amazon Echo (Alexa) t...o get recipes while doing yard work. The campaign got a 38% conversion rate with opted-in consumers. Brand recall went up by 13%.

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Insurance

CASE STUDY Bupa

Bupa wanted to reach more people with their TV ads and avoid showing the same ad to the same person twice. They worked with Atomic 212 and Nexxen to use special TV data and tools. They used Nexxen's ...TV Intelligence tool, including TV Audience Segments and Cross Screen Measurement. This helped them plan their ads better. As a result, Bupa saw a 16% increase in incremental reach for their campaign.

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Entertainment

CASE STUDY Revry

Revry is a global streaming network that shares LGBTQ+ stories. They wanted to grow their programmatic guaranteed and private marketplace ad revenue. They used Nexxen's Self-Serve SSP to manage and s...ell their ad inventory. Nexxen helped Revry use their first-party data and reach more buyers. As a result, Revry saw a 336% increase in PG/PMP revenue year-over-year.

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Frequently Asked Questions(FAQ)

for Nexxen

What is Nexxen?

Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.

Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.

Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.

It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.

What is Nexxen used for?

Nexxen is a Cross Channel Advertising Software mainly used by its customers to Improve Digital And Social Presence and Improve ROI by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Nexxen?

Personalization, Dashboard are some of the top features of Nexxen.

Who uses Nexxen?

Nexxen is used by Food & Beverages, Automotive and Media Production among other industries.

What are Nexxen alternatives?

Taptica, Epom Ad Server, Kintegra Platform and The Trade Desk are popular alternatives for Nexxen.

Where is Nexxen located?

Nexxen is headquartered at Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065.
lightning

Peers used Nexxen for advertisement and engagement management

Nexxen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)

Software Failure Risk Guidance

?

for Nexxen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nexxen

Nexxen International Ltd. News

Awards

Nexxen Announced as a Preliminary Addition to the Russell

Nexxen has been named a preliminary addition to the Russell 3000 Index, with final inclusion expected after June 27, 2025. This milestone highlights Nexxens growth as a global advertising technology platform and increases its visibility among U.S. investors. The companys recent structural changes, including streamlining to a single U.S. listing, supported this achievement.

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Financial

Nexxen to Announce First Quarter 2025 Financial Results on May 14, 2025 - ABC27

Nexxen will announce its first quarter 2025 financial results on May 14, 2025.

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Financial

Nexxen to Announce First Quarter 2025 Financial Results on

Nexxen will announce its first quarter 2025 financial results on May 14, 2025. The company will also host a webcast and conference call to discuss the results and its business outlook.

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Product

Nexxen Advances AI Capabilities, Launches 'nexAI' - MarTech Cube

Nexxen has launched nexAI, an advanced AI solution designed to enhance its adtech and digital marketing capabilities, supporting improved performance across display, programmatic, and video advertising for clients.

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Nexxen International Ltd. Profile

Company Name

Nexxen International Ltd.

Company Website

https://nexxen.com/

HQ Location

Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065

Employees

501-1000

Social

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Financials

SERIES D