Inmar: Use-Cases, Insights and Reviews | 2025 Cuspera

Inmar's integrated media and incentives platform helped Jägermeister boost sales during key sports events. The campaign used chatbots, rebates, and personalized cross-channel media, including video, ...display, and social ads. These ads targeted cooking fans, home entertainers, and NHL sports fans using first-party purchase and behavioral data. The results included a 2.46% sales lift, $2.30 IROAS, a redemption rate over 7 times the industry benchmark, and 1.1 million store visits.
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Inmar's multi-channel digital media solution helped Lone Star Beer boost brand awareness and purchase intent in Texas. The campaign used CTV, mobile, and YouTube, powered by MomentsAI for personalize...d video and rich media. Inmar's first-party purchase data and behavioral signals connected audiences with recipes, playlists, and retailer maps. Results included a 16.4% lift in brand favorability, a 6.3% lift in purchase intent, and a 30% lift in brand awareness.
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Inmar's integrated media solutions helped Mars celebrate International Women’s Day with limited-edition M&M’S packs. The campaign used creator marketing, paid social, and a chatbot to engage consumer...s. Female creators promoted the #FlipTheStatusQuo message and drove purchases with digital offers and a sweepstakes. Inmar's 1st-party data targeted candy buyers on Instagram and YouTube. Results included over 27,500 unique sweepstakes entries, 15,100 Instagram Reel engagements, more than 25.6 million impressions, a 91.2% entry rate, and an 85% sweepstakes activation rate, both above benchmarks.
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Inmar used its Commerce Fitscore™ technology to help Mondelez pick the best creators for a marketing campaign. The goal was to drive more sales by matching creators to Mondelez snack brands using dat...a, not just past experience. Inmar found that some creators had a low fit, while others had a high fit, like Creator B for Oreo. The campaign used video and rich media ads on Walmart DSP. Results included over 1 million organic views on Instagram, 27% of buyers were new customers, and a 14-day ROAS of $12.59 on featured products.
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Tostitos used Inmar's personalized, dynamic media to boost sales of its chips and dips. The campaign targeted NFL fans with team-branded bags and ads, using Inmar's 1st-party purchase data and contex...tual signals. Tostitos reached audiences in 28 team markets, NFL stadiums, and sports bars. Testing showed that team-specific NFL branding in ads led to a 7.2% sales lift and double the sales impact compared to generic NFL branding.
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Inmar’s automotive solutions helped 30 automotive dealerships boost conversion rates and marketing ROI. The company used proprietary technology to deliver personalized offers at scale for both fixed ...and variable operations. This approach drove a 15% average five-year retention rate. The dealerships gained $3.5 million in incremental revenue, 6,200 incremental conversions, and $1.7 million in incremental gross profit.
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