Inmar Overview

Inmar Intelligence offers a suite of data-driven solutions tailored for brands, retailers, and healthcare organizations. Central to its offerings is the ability to enhance customer loyalty through advanced data science and technology. Businesses can leverage Inmar's capabilities to create dynamic incentive programs, optimize media strategies, and manage returns effectively. The platform is designed to support organizations in making informed decisions by unlocking the potential of AI-enhanced insights. This approach not only strengthens customer relationships but also drives measurable ROI, positioning companies to thrive in competitive markets.

Use Cases

Customers recommend Engagement Management, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Inmar.

Other use cases:

  • Influencer Marketing
  • Loyalty Management
  • Contract Management
  • Helpdesk Management
  • Lead Qualification: Technographic
  • Collaboration
  • Digital Marketing
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Business Priorities

Improve Brand Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Inmar.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Build Brand Awareness
  • Grow Market Share
  • Improve Visibility
  • Improve Internal Communications
  • Acquire Customers
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
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Inmar Use-Cases and Business Priorities: Customer Satisfaction Data

Inmar works with different mediums / channels such as User Generated Content. Blogs. Social Media etc.

Inmar's features include Feedback Surveys, Personalization, Rewards, etc. and Inmar support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Inmar analytics capabilities include Analytics, and Custom Reports.

Inmar, Openbravo Commerce Cloud, RetailNext, Tagshop, Publicfast Influencer Marketing, etc., all belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Inmar Intelligence uses data science and technology to create solutions for brands, retailers, and healthcare organizations. Services include incentives, loyalty programs, media, returns, and healthcare solutions.

Comprehensive Insights on Inmar Use Cases

How can Inmar enhance your Engagement Management process?

How does Inmar facilitate Content Management?

What benefits does Inmar offer for Influencer Marketing?

How does Inmar address your Loyalty Management Challenges?

10 buyers and buying teams have used Cuspera to assess how well Inmar solved their Customer Loyalty Management needs. Cuspera uses 460 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

Case Studies

Consumer Goods

CASE STUDY Tostitos

Tostitos used Inmar's personalized, dynamic media to boost sales of its chips and dips. The campaign targeted NFL fans with team-branded bags and ads, using Inmar's 1st-party purchase data and contex...tual signals. Tostitos reached audiences in 28 team markets, NFL stadiums, and sports bars. Testing showed that team-specific NFL branding in ads led to a 7.2% sales lift and double the sales impact compared to generic NFL branding.

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Food & Beverages

CASE STUDY Jägermeister

Inmar's integrated media and incentives platform helped Jägermeister boost sales during key sports events. The campaign used chatbots, rebates, and personalized cross-channel media, including video, ...display, and social ads. These ads targeted cooking fans, home entertainers, and NHL sports fans using first-party purchase and behavioral data. The results included a 2.46% sales lift, $2.30 IROAS, a redemption rate over 7 times the industry benchmark, and 1.1 million store visits.

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Hospital & Health Care

CASE STUDY Medex

Medex, a leading provider of medical supplies, saw a 20% reduction in shipping errors and a 15% increase in customer satisfaction after implementing Inmar's barcode technology.

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Consumer Goods

CASE STUDY Mars

Inmar's integrated media solutions helped Mars celebrate International Women’s Day with limited-edition M&M’S packs. The campaign used creator marketing, paid social, and a chatbot to engage consumer...s. Female creators promoted the #FlipTheStatusQuo message and drove purchases with digital offers and a sweepstakes. Inmar's 1st-party data targeted candy buyers on Instagram and YouTube. Results included over 27,500 unique sweepstakes entries, 15,100 Instagram Reel engagements, more than 25.6 million impressions, a 91.2% entry rate, and an 85% sweepstakes activation rate, both above benchmarks.

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Food & Beverages

CASE STUDY Lone Star Beer

Inmar's multi-channel digital media solution helped Lone Star Beer boost brand awareness and purchase intent in Texas. The campaign used CTV, mobile, and YouTube, powered by MomentsAI for personalize...d video and rich media. Inmar's first-party purchase data and behavioral signals connected audiences with recipes, playlists, and retailer maps. Results included a 16.4% lift in brand favorability, a 6.3% lift in purchase intent, and a 30% lift in brand awareness.

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Consumer Goods

CASE STUDY Mondelez

Inmar used its Commerce Fitscoreâ„¢ technology to help Mondelez pick the best creators for a marketing campaign. The goal was to drive more sales by matching creators to Mondelez snack brands using dat...a, not just past experience. Inmar found that some creators had a low fit, while others had a high fit, like Creator B for Oreo. The campaign used video and rich media ads on Walmart DSP. Results included over 1 million organic views on Instagram, 27% of buyers were new customers, and a 14-day ROAS of $12.59 on featured products.

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lightning

Peers used Inmar for engagement management and content management

Inmar Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.08/5 ★

Read Reviews (5)
Analytics

4.70/5 ★

Read Reviews (86)
Custom Reports

4.03/5 ★

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.08/5 ★

Read Reviews (5)
Analytics

4.70/5 ★

Read Reviews (86)
Custom Reports

4.03/5 ★

Read Reviews (49)

Software Failure Risk Guidance

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for Inmar

Overall Risk Meter

Low Medium High

Top Failure Risks for Inmar

Inmar Inc News

Product

DHL Inmar Integration Enhances Reverse Logistics

DHL Supply Chain has launched the DHL ReTurn Network, a nationwide reverse logistics solution, following its acquisition of Inmar Supply Chain Solutions. This integration enhances DHL's capabilities with 14 return centers and 800 associates, making it the largest reverse logistics provider in North America. The network optimizes returns processing, reduces costs, and offers flexibility for businesses managing returns.

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Awards

Progressive Grocer , Inmar Intelligence Partner Again on Awards

Progressive Grocer , Inmar Intelligence Partner Again on Awards

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Executive

Inmar Intelligence Names Srini Varadarajan Chief Technology Officer | Inmar Inc.

Inmar Intelligence appointed Srini Varadarajan as Chief Technology Officer to lead its technological vision and strategy. With 14 years at Inmar, Srini's promotion underscores the company's focus on innovation and growth. Additionally, Rick Hanzelin is named Chief Information Officer, reinforcing Inmar's commitment to technological leadership and operational excellence.

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Partnership

Upshop partners with Inmar to sync ecommerce , fulfillment

Upshop and Inmar Intelligence have formed a partnership to integrate Upshop's ecommerce fulfillment technology with Inmar's personalized marketing platforms. This collaboration aims to help grocery retailers synchronize demand generation with store-level fulfillment, enhancing operational capacity and aligning inventory execution with shopper expectations.

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Inmar Inc Profile

Company Name

Inmar Inc

Company Website

https://www.inmar.com/

HQ Location

635 Vine St., Winston-Salem, NC 27101, US

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

M&A