Funnel Overview

Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Funnel.

Other use cases:

  • Social Media Analytics
  • Channel Marketing
  • Digital Marketing
  • Workflow Management
  • Funnel Analysis
  • Helpdesk Management
  • Communication Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Funnel.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Funnel Use-Cases and Business Priorities: Customer Satisfaction Data

Funnel works with different mediums / channels such as Social Media.

Funnel's features include Dashboard, SEM, and Calculator. and Funnel support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Funnel analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance." - Yuval Bramson

Peer review evidence (same sources as the product rating summary)

"...The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. ..." Product Updates
"...With software integrations to over 400 advertising and marketing data sources, and having developed powerful data mapping tools, Funnel allows business users to collect, transform, and feed accurate data into any selected data warehousing, business intelligence or visualisation software in a highly automated fashion. ..." Avira Techblog: Stockholm-based martech startup Funnel raises 7 million
"...If you look at what a campaign manager spends their time doing, they probably spend 30-40% of it on reporting...." Case Study Social Lab Group

Funnel, OWOX, Everflow, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Funnel

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Funnel is popular in Marketing And Advertising, Information Technology And Services, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Funnel Customer wins, Customer success stories, Case studies

How can Funnel optimize your Competitive Intelligence Workflow?

What Are the key features of Funnel for Campaign Management?

What Are the key features of Funnel for Social Media Analytics?

What benefits does Funnel offer for Channel Marketing?

15 buyers and buying teams have used Cuspera to assess how well Funnel solved their Marketing Data Intelligence needs. Cuspera uses 1490 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Brittany Joiner

Elastic

Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner
Funnel testimonial

Juriën Calis

Havas Media Group

With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
CUSTOMERS TESTIMONIALS
Funnel testimonial

Yuval Bramson

Online Marketing Lead

Appsflyer

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance. Testimonial By Yuval Bramson
Funnel testimonial

Brittany Joiner

Elastic

Funnel is the best thing that has happened to my role. If I ever get a new job else where I will make sure it is in my contract that we get Funnel Testimonial By Brittany Joiner
Funnel testimonial

Juriën Calis

Havas Media Group

With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. Testimonial By Juriën Calis
 

Anthropologie - Retail - Large

Philadelphia, USA

Funnel helped Anthropologie automate marketing data and reporting. The marketing team reduced meeting prep time from hours to minutes. Marketers can now self-serve insights without SQL. Finance gaine...d accurate, real-time visibility into ad spend. This trust led to more budget for growth.

 

Topham Guerin - Marketing And Advertising - Medium

London, UK

Funnel helped Topham Guerin cut marketing report prep time by 60%. The agency automated data cleaning, making it 90% faster. Teams now spend less time on manual tasks and more on analysis. Funnel das...hboards replaced static reports for clients. Board-level reporting is now powered by live, dynamic data. This improved insight delivery and client conversations.

 

NXTRND - Consumer Goods - Small

USA

Funnel helped NXTRND, a football gear brand, measure the true impact of its marketing. Using Funnel’s data aggregation and measurement tools, NXTRND connected Shopify and Amazon sales data. Holdout t...esting showed that paid social campaigns drove 20% of total revenue. NXTRND cut wasted Amazon ad spend and shifted budget to high-impact brand awareness. The company improved marketing efficiency and grew its business.

 

Miraval Resorts - Hospitality - Medium

USA

Funnel helped Miraval Resorts move beyond last-click attribution. The team used Funnel’s triangulation measurement to combine marketing mix modeling and multi-touch attribution. This shift enabled da...ta-backed media planning and secured executive buy-in. Miraval saw an 89% year-on-year increase in incremental bookings. Paid social and video conversions grew by 202% and 49%.

 

Tallink Silja Line - Transportation/Trucking/Railroad - Large

Tallinn, Estonia

Funnel helped Tallink Silja Line improve return on ad spend by 50%. The company moved away from last-click attribution and adopted marketing mix modeling. This change led to a 16% reduction in paid m...edia budgets and a 26% increase in revenue. The team used Funnel’s measurement solution for better data-driven decisions. Weekly reviews and transparent insights built trust across the marketing team.

 

NP Digital - Marketing And Advertising - Medium

San Diego, USA

Funnel helped NP Digital automate marketing data collection and unify reporting across all channels. The agency replaced manual scripts with a centralized platform, saving significant time. Teams now... collaborate better, with both technical and non-technical staff accessing unified insights. Funnel enables faster, more flexible client reporting and supports strategic decision-making. NP Digital delivers holistic marketing insights and adapts quickly to changing client needs.

Funnel - Your Marketing Data Hub

Video Thumbnail

Frequently Asked Questions(FAQ)

for Funnel

What is Funnel?

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

What is Funnel used for?

Funnel is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Funnel?

Dashboard, SEM and Calculator are some of the top features of Funnel.

Who uses Funnel?

Funnel is used by Marketing And Advertising, Information Technology And Services and Retail among other industries.

What are Funnel alternatives?

OWOX, Everflow, CB Insights and Crayon are popular alternatives for Funnel.

Where is Funnel located?

Funnel is headquartered at Drottninggatan 89, Stockholm, SE.
lightning

Peers used Funnel for advertisement and competitive intelligence

Funnel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (133)
Custom Reports

4.32/5

Read Reviews (400)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (133)
Custom Reports

4.32/5

Read Reviews (400)

Software Failure Risk Guidance

?

for Funnel

Overall Risk Meter

Low Medium High

Top Failure Risks for Funnel

Funnel.io News

Product

Funnel launches Digital Measurement, a new category of MMM software to reconcile competing measurement methodologies

Funnel has launched Digital Measurement, a new marketing mix modeling software that integrates MMM, Multi-Touch Attribution, and ad platform signals to provide a single calibrated view for marketing effectiveness. This platform aims to resolve conflicts in measurement methodologies, offering a more reliable alternative for digital advertisers. It is part of Funnel's broader marketing measurement platform, Funnel Measure.

Product

Funnel launches free version of its marketing data hub

Funnel has launched a free version of its marketing data hub, enabling businesses of all sizes to connect, store, and organize marketing data seamlessly. This new offering aims to democratize access to data-driven marketing tools, traditionally available only to large corporations, by providing an automated, reliable, and easy-to-use platform. The free plan supports marketers in optimizing their strategies without requiring coding skills or large budgets.

Product

Funnel Dashboards Launch Provides Seamless New Visualization Potential

Funnel has launched Funnel Dashboards, a new visualization feature that enhances data exploration for marketers. It offers quick, reliable insights without complex BI features, allowing seamless performance presentation to stakeholders. Available globally, it supports marketers in managing data from multiple platforms, reinforcing Funnel's position as a leading marketing intelligence solution.

Product

involve . me Launches First - Ever Conversational AI Agent for Funnel Creation

Involve.me has launched its AI Agent, the first conversational AI for funnel creation, in beta. This tool allows users to build and customize sales and marketing funnels using simple English prompts. It integrates with involve.me's drag-and-drop editor, offering a hybrid approach to funnel design. The AI Agent is available to all involve.me users at no extra cost, supporting multiple large language models for flexibility.

Funnel.io Profile

Company Name

Funnel.io

Company Website

https://funnel.io/

HQ Location

Drottninggatan 89, Stockholm, SE

Employees

201-500

Social

Financials

SERIES C