Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.
Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and lasted three weeks. Numberly found that attention-based targeting improved both performance and traffic quality.
Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.
Retail Case Studies and Customer Success Stories with Adloox
Numberly
- Retail
Adloox pre-bid attention segments helped Numberly boost conversion rates by 10%. Numberly used Adloox's unique Attention Score to target high-attention... environments in their Microsoft Xandr campaign. The campaign ran for three weeks in the retail sector. Results included a 14% increase in average attention rate and a 47.3% decrease in invalid traffic rate. Numberly also saw a 21% attention score rise on mobile web and improved traffic quality.
Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
New York, USA
Peer39 acquires Adloox from Scope3, enhancing its ad verification capabilities. This acquisition aims to provide better pre-bid data on context... and brand suitability, leveraging Adloox's MRC-accredited viewability and invalid traffic detection. Peer39 seeks to expand beyond connected TV and online video inventory, offering improved solutions for navigating Google's and Meta's ad environments.
Peer39 Acquires Adloox from Scope3 in Ad Verification Push
New York, USA
Peer39 has acquired Adloox from Scope3 to enhance its ad verification and measurement capabilities within Google and Meta environments. This acquisition aims... to expand Peer39's reach into these platforms, leveraging Adloox's expertise in media measurement and verification. The integration will help Peer39 compete with firms like DoubleVerify and Integral Ad Science by offering comprehensive ad verification solutions across digital media investments.
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
New York, USA
Peer39 has acquired Adloox from Scope3, enhancing its ad verification capabilities within Google and Meta environments. This acquisition allows Peer39... to offer MRC-accredited ad viewability and invalid traffic detection, filling a gap in its product offering. The integration positions Peer39 to compete with DoubleVerify and Integral Ad Science in the ad verification market.
