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Upland adestra vs Zapier: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upland adestra vs. Zapier is based on a specific set of business needs and context. The comparison uses 17266 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and Zapier

Upland adestra, Zapier, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

Zapier focuses on Workflow Management, Communication Management with E-Mail, Generation Of New Leads with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Upland adestra is better than Zapier for

Software Failure Risk

  • low

logo Zapier

Focus area

Zapier is better than Upland adestra for

Software Failure Risk

  • medium

About

Email automation software that inspires engagement and drives conversions

Zapier | The easiest way to automate your work

Age

2010

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

50

132

Total Goals
(we found evidences for)

10

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics

scheduling post to social media


competitive intelligence


generation of new leads


segmentation and targeting


loyalty management

customise loyalty program


training & onboarding


sales document management

contract management

proposal & quote management



personalized marketing


contact list management


social media marketing


workflow management


conference call management


rating and review management


international marketing


lead qualification

lead qualification: technographic

lead qualification: demographic



content management


customer feedback management


products & pricelist management


knowledge management




conversion management






meeting management



sales call management

meeting management



relationship management






sales review & feedback


community building



create learning path


courses & assessment

create learning path


billing and invoice management



account management


customer case management


business development


subscription management


lifetime value management


referral management





discount management




promotion management


follower management



calendar management



revenue cycle management





relationship marketing


database marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • Improve navigation

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more
  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting