TVEyes and Muck Rack, An In-Depth Comparison 2026

Comparison Summary

In comparing TVEyes and Muck Rack, both products serve the public relations sector but focus on different primary activities and business goals. TVEyes excels in content management across various media channels, prioritizing improved ROI and market share growth, making it suitable for large enterprises in marketing. Muck Rack, with strong capabilities in social media management, emphasizes brand awareness and customer acquisition, appealing to mid-market firms in diverse industries. Each product offers distinct vendor support levels and operational alignment, catering to different user needs.

TVEyes: TVEyes provides broadcasting metrics for 3,000 stations across 27 countries in 30 languages. Data-driven decisions for digital and audio programs are enabled.

Muck Rack: Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

TVEyes Muck Rack
Key Capabilities Supported TVEyes supports public relations, content management, and social media analytics, aiding users with communication goals. → Muck Rack supports public relations and social media management, focusing on communication and engagement with innovative tools. →
Business Goals TVEyes helps companies improve ROI and expand market presence, ideal for users keen on international growth. → Muck Rack focuses on enhancing relationships and building brand awareness, assisting firms in gaining new clientele. →
Core Features Standout features of TVEyes include custom reports and data import, catering to large enterprises needing detailed analytics. → Muck Rack offers custom reports and robust data import capabilities, essential for firms seeking insights from diverse channels. →
Vendor Support TVEyes provides comprehensive support, including 24/7 availability, meeting demands of complex operational needs. → Muck Rack provides focused support with 24/7 availability, fitting businesses requiring continuous assistance. →
Segments and Industries TVEyes is predominantly used by large enterprises and those in marketing and advertising industries. → Muck Rack is favored by mid-market firms across varied sectors, including pharmaceuticals and media production. →
Operational Alignment TVEyes integrates well into mass media-driven workflows, fitting large-scale marketing operations. → Muck Rack aligns with social media-centric workflows, ideal for dynamic communication-based environments. →

TVEyes and Muck Rack: Best activities based on customer satisfaction

TVEyes in Action: Unique Activities

How does TVEyes address your Public Relations Challenges?
TVEyes is a valuable media monitoring tool for public relations professionals, providing a rich and consistent service for both firms and clients. It is often used for research by marketing professionals in various fields. Its limitations include false alarms, inaccurate clip text, clunky editing, and a lack of PR values for radio and cable news clips.
"...TVEyes is better than any service I ve used in my 10-year public relations career...." Peer review by Dan Cruz, Director of Public Relations, Competitor Group
How efficiently Does TVEyes manage your Content Management?
TVeyes enables users to search, find, and share relevant content from local news media sources. Users can track content, share links, and tailor searches. TVeyes' current limitations include restrictions on tracking advertising and content on cable systems.
"...I am able to share the link with staff easily...." Peer review by Gail B, Principal
What solutions does TVEyes provide for Helpdesk Management?
The software allows users to share files and collaborate on projects. nUsers can access customer support through phone calls and emails. nDedicated account executives provide personalized support to customers.
"...With TVEyes, we're able to share those news spots with our supporters to help the animals get adopted...." Peer review by Alicia V, Communications Director, Marketing and Advertising

Muck Rack in Action: Unique Activities

What Are the key features of Muck Rack for Social Media Management?
Muck Rack provides social media monitoring features. It enables users to track journalist activity on various platforms. The platform allows users to analyze social media engagement and coverage, including shares, posts, and articles.
"...I love how they incorporate social media monitoring as this is a huge part of the modern PR experience...." Peer review by Megan D., MarComm Manager
What Are the key features of Muck Rack for Communication Management?
Muck Rack's Communication Management capabilities include social media monitoring, journalist contact information, and content tracking. It enables users to find relevant journalists, their social media profiles, and published articles. Muck Rack lacks information on self-published work or content from outlets that do not meet its journalistic standards.
"...Monitor social media...." Peer review by Andrew Bard Epstein, Communications and Development Manager, The Marshall Project
Why is Muck Rack the best choice for Collaboration?
Muck Rack promotes collaboration among PR teams. The platform facilitates efficient communication and teamwork, leading to improved outcomes. It empowers teams to collaborate effectively, enhancing their ability to achieve better results.
"...Muck Racks software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact...." Peer review from Muck Rack

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

TVEyes Muck Rack
Peer score 4.1 4.5
Peer insights 1279 1508
Top industries
Marketing And Advertising 39.0%
Education 11.0%
Media Production 7.0%
Marketing And Advertising 24.0%
Pharmaceuticals 13.0%
Media Production 13.0%
SMB and Mid-Market 68.0% 50.0%
Enterprise 32.0% 50.0%
Pricing TVEyes

News

Latest TVEyes news

Official Press Release: TVEyes Unlocks Nearly Two Decades of Historical Broadcast and Podcast Data to Fuel Next-Gen Enterprise Insights

TVEyes has launched Archive+, a new intelligence offering that transforms decades of broadcast and podcast content into searchable data for enterprises and researchers. Archive+ enables deep analysis of historical media trends and narratives, supporting applications like financial research and predictive analysis. It integrates with existing workflows via APIs and dashboards, enhancing media intelligence capabilities.

01/09/2026 - source

Latest Muck Rack news

Muck Rack Becomes First Communications Platform to License STAT Content

Muck Rack has partnered with STAT to become the first communications platform to license STAT's content. This collaboration enhances Muck Rack's AI-powered platform by providing access to STAT's healthcare and life sciences journalism, improving media monitoring for communications teams. The partnership aims to offer comprehensive insights into the media landscape, aiding brand reputation management.

17/05/2026 - source