Traackr: Traackr is the top data-driven influencer marketing software used to find influencers and manage campaigns. Complex programs are handled efficiently while being accessible for small teams.
Gatsby: Gatsby offers growth through community and social automations integrated with Klaviyo and Yotpo. Accelerate growth by leveraging these tools.
Introducing Traackr and Gatsby
Traackr, Onalytica, CreatorIQ, etc., belong to a category of solutions that help Influencer Marketing, whereas Gatsby belong to a category of solutions that help Lead Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Traackr covers Influencer Marketing, Campaign Management, Engagement Management with Social Media, Influencer Management, etc.
Gatsby focuses on Engagement Management with Social Media, Loyalty Management with Promotions, Social Media Management with Social Media, Influencer Marketing with Chat, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Traackr and Gatsby: Best activities based on customer satisfaction
Traackr in Action: Unique Activities
Why is Traackr the best choice for Influencer Marketing?
"...Traackr is an innovative step forward in the influencer marketing arena...." Peer review by Executive Sponsor
What Are the key features of Traackr for Campaign Management?
"...Prove the value of influencer marketing with program and campaign performance reporting...." Peer review
How does Traackr address your Engagement Management Challenges?
"...IMB has provided our team with a holistic yet easily digestible view of the brand engagement our influencer marketing campaigns earn with our target audiences...." Peer review by Marc Duquesnoy, Social Media Performance Director, L'Oreal
How can Traackr enhance your Influencer Management process?
"...Setting up a spreadsheet can be just as effective in managing influencers and to locate them, I've found that internet research is the best way, not a tool like this one...." Peer review by Ben G., Marketing and Advertising
What solutions does Traackr provide for Relationship Management?
"...By managing key relationships and identifying new contacts, we can scale influencer mentions across social media...." Peer review by Ted Sclavos, Hewlett Packard Enterprise
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Build brand awareness
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Improve brand engagement
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Grow market share
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Acquire customers
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Enter new markets internationally or locally
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Establish thought leadership
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Launch new products
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Enhance customer relationships
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Scale best practices
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Improve efficiency
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Improve digital and social presence
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Improve visibility
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Increase sales & revenue
- See 11 more
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Acquire customers
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Improve ROI
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Enhance customer relationships
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Build brand awareness
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Increase sales & revenue
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Improve brand engagement
- See 3 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Traackr | Gatsby | |
|---|---|---|
| Peer score | 4.3 | 4.4 |
| Peer insights | 1156 | 192 |
| Top industries |
Marketing And Advertising 35.0%
Information Technology And Services 16.0%
Consumer Goods 15.0%
|
Retail 42.0%
Marketing And Advertising 38.0%
Media Production 13.0%
|
| SMB and Mid-Market | 36.0% | 17.0% |
| Enterprise | 64.0% | 83.0% |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Traackr news
Traackr's Abigail: Faster Creator Search, Vendor-Reported 90%
Traackr launched Abigail, an AI strategist for enterprise creator campaigns, enhancing creator search and campaign analysis. Abigail reduces manual search time by 75% and improves creator shortlist approval rates to 90%. It integrates with enterprise systems via an API, offering discovery, analysis, and reporting features.
Latest Gatsby news
Klaviyo Buys Gatsby to Capture Social Users - CDP Institute
Klaviyo has acquired Gatsby, a platform that captures email and SMS identifiers through social media interactions and tracks user-generated content on Instagram and TikTok. The acquisition aims to enhance Klaviyo's customer management capabilities. Financial details were not disclosed.