Comparison Summary
This comparison report of TIBCO BusinessWorks vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 1429 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing TIBCO BusinessWorks and ActiveTrail
TIBCO BusinessWorks, and ActiveTrail belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
TIBCO BusinessWorks covers Order Management with E-Mail, Training & Onboarding, Helpdesk Management, Business Development, etc.
ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
TIBCO Software: Global Leader in Integration and Analytics Software
ActiveTrail: Marketing Automation | Email Marketing Platform
Age
1985
Financials
M&A
PRIVATE
Business Need
Total Processes
(we found evidences for)
25
37
Total Goals
(we found evidences for)
8
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Improve ROI
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Improve stakeholder relations
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Acquire customers
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Enter new markets internationally or locally
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Improve efficiency
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Increase sales & revenue
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Launch new products
- See 5 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Increase customer life time value
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Scale best practices
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Grow market share
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Improve digital and social presence
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Improve brand engagement
- See 6 more
Top Channels
Channels Used
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
