cuspera logo CUSPERA

Taboola vs zemanta: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. zemanta is based on a specific set of business needs and context. The comparison uses 2892 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and zemanta

Taboola, zemanta, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

zemanta focuses on Communication Management with Website, Advertisement, Engagement Management with Website, Content Management with User Generated Content, etc.

"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come. " - Apollo Sun

"Zemanta One is just a great platform. The bidding algorithm is extremely good. As we do not need to manually bid, it cuts down a lot of time. I don’t know any other platform like this out there. " - Billy Clarke

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than zemanta for

Software Failure Risk

  • medium

logo zemanta

Focus area

zemanta is better than Taboola for

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

cloud platform for Operational Intelligence: Splunk Cloud

Age

2007

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

81

29

Total Goals
(we found evidences for)

17

7

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Improve efficiency

  • Launch new products

  • Build brand awareness

  • Improve digital and social presence

  • See 4 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • promotions

  • phone calls

  • e-mail

  • review sites

  • Amazon

  • social media

  • video

  • newsletter

  • mobile

  • display advertisement

  • offline

  • point of sale

  • See 12 more
  • website

  • user generated content

  • blogs

  • promotions

  • phone calls

  • e-mail

  • review sites

  • Amazon

  • social media

  • video

  • newsletter

  • mobile

  • display advertisement

  • offline

  • point of sale

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting