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Sprout Social vs Falcon.io (now Brandwatch Social Media Management): 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sprout Social vs. Falcon.io (now Brandwatch Social Media Management) is based on a specific set of business needs and context. The comparison uses 34242 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprout Social and Falcon.io (now Brandwatch Social Media Management)

Sprout Social, Falcon.io (now Brandwatch Social Media Management), Hootsuite, Zoho Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprout Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Falcon.io (now Brandwatch Social Media Management) focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"When people think of transit, we don’t want them to think of just equipment and stations so we use social to give our employees a voice and to humanize them to the public. " - Carol Mack

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprout Social

Focus area

Sprout Social is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Sprout Social for

Software Failure Risk

  • medium

About

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2010

2005

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

116

87

Total Goals
(we found evidences for)

19

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing





campaign management

campaign monitoring

campaign analytics


helpdesk management



rating and review management



touchpoint management


competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding



sales document management

contract management

proposal & quote management


generation of new leads


reputation management


influencer marketing




contact list management


relationship management



advocacy management



community building






products & pricelist management



lead qualification

lead qualification: technographic


conversion management


promotion management




performance management



account management


calendar management


loyalty management

identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


follower management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing




Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more
  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting