Overview: Sprout Social and Awario as Social Media Marketing Category solutions.
Sprout Social excels in supporting large enterprises and offers extensive social media management features. It enhances brand presence and engagement through detailed analytics and custom reporting tools. Awario, meanwhile, focuses on monitoring social media and provides strong market research capabilities. It appeals to IT services and smaller markets with targeted analytics and integration options. Both offer valuable insights, but their strengths align differently with business needs and industry applications.
Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.
Awario: Awario offers free brand monitoring to track web mentions and analyze competition. Users can also monitor niche influencers and find leads on social networks.
Sprout Social and Awario: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Sprout Social supports extensive social media management, analytics, and communication management. It helps users engage and follow up efficiently on platforms like Twitter and Facebook. read more →
Awario focuses on social media management, but with a keen edge in communication monitoring and market research. It specializes in tracking discussions and customer sentiment. read more →
Business Goals
Sprout Social facilitates improving the digital and social presence, brand engagement, and customer relationships. It aids in increasing ROI and building brand awareness effectively. read more →
Awario's strengths lie in acquiring customers and improving digital presence. It helps brands build awareness while also enhancing customer relationships. read more →
Core Features
Sprout Social boasts powerful analytics, custom reporting, and seamless data import/export options, appealing particularly to enterprises needing deep insights. read more →
Awario offers key features like analytics and integration with a focus on targeted reporting. It's suited to users who need to understand social discussions in depth. read more →
Vendor Support
Sprout Social provides comprehensive 24/7 support along with chat, email, and phone options, ensuring robust customer assistance. read more →
Awario offers 24/7 support, including chat and limited phone and email assistance, catering to users with strong, constant support needs. read more →
Segments and Industries
Sprout Social is widely used by large enterprises, with a strong customer base in marketing and advertising, education, and IT services. read more →
Awario predominantly serves the IT and marketing sectors and is favored by enterprises and management consultancy firms. read more →
Operational Alignment
Sprout Social fits well into the workflows of large enterprises seeking comprehensive and centralized social media solutions. read more →
Awario is designed for enterprises that need focused monitoring and engagement optimization, suitable for more niche market segments. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Sprout Social in Action: Unique Use Cases
How does Sprout Social address your Communication Management Challenges?
How efficiently Does Sprout Social manage your Engagement Management?
How does Sprout Social address your Content Management Challenges?
Awario in Action: Unique Use Cases
Why is Awario the best choice for Market Research?
Why is Awario the best choice for White Labeling?
Alternatives
News
Latest Sprout Social News
Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year - GlobeNewswire
Sprout Social has been named a Best Place to Work by Built In for the sixth year in a row.
How does Sprout Social facilitate Social Media Management?