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SAP Marketing Cloud vs Sailthru: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Sailthru is based on a specific set of business needs and context. The comparison uses 4651 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Sailthru

SAP Marketing Cloud, Sailthru, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use. " - Richard Kujan

"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits al...l the different points that we needed for our use cases, which was key in our decision. " - Sabrina Dayanani

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

1972

2008

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

80

69

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


business development


conversion management



competitive intelligence


helpdesk management




sales call management


advocacy management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting