Salestrail and Scratchpad, An In-Depth Comparison 2026

Comparison Summary

Salestrail: Salestrail is the #1 automated call tracking software for business and sales teams. It tracks and records mobile, WhatsApp, and telephony solution calls.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

This comparison report of Salestrail vs. Scratchpad is based on a specific set of business needs and context. The comparison uses 1281 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salestrail and Scratchpad

Salestrail belong to a category of solutions that help Sales Performance Management, whereas Scratchpad belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salestrail covers Communication Management with Phone Calls, Workflow Management with Social Media, Generation Of New Leads with E-Mail, Sales Call Management with Phone Calls, etc.

Scratchpad focuses on Forecasting, Workflow Management, Pipeline Management, Engagement Management, etc.

"Great app to regain control of your sales teams' sales pipeline. I use the data generated by the solution to better understand my overall sales pipeline development, improve forecasting and identify which opportunities aren't getting enough attentio...n. " - Einar Toivonen

"Scratchpad has helped me on a daily basis, not only with task organization, but swifter pipeline overview and updating. The real time updating and help received from their C Level Executives is over and beyond what I was expecting. I will continue t...o use this every day and couldn't imagine life without it! " - Alex Gibbs

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Salestrail and Scratchpad: Best activities based on customer satisfaction


Salestrail in Action: Unique Activities

Why is Salestrail the best choice for Workflow Management?
Workflow management helps streamline sales processes. Users can create custom workflows to automate data collection and track progress. This solution also allows for task creation and reminders, ensuring salespeople stay organized and focused.
"...Use custom fields and workflows to track the info that s most important to your team...." #1 Automated Call Tracking Software for Business & Sales Teams

Scratchpad in Action: Unique Activities

What solutions does Scratchpad provide for Forecasting?
Scratchpad streamlines sales forecasting by simplifying pipeline management and opportunity updates. This tool allows for efficient adjustments to forecasts, saving time and improving accuracy. As a result, sales teams experience increased productivity and a cleaner CRM system.
"...My forecast is more accurate now, I'm able to stay on top of long term opportunities, and keep track of my various meetings more effectively...." Peer review by Corey A.
Why is Scratchpad the best choice for Pipeline Management?
Scratchpad helps sales professionals manage their pipelines efficiently. nIt streamlines tasks and notes, centralizing information and improving forecasting accuracy. nThis leads to better pipeline visibility for management and saves time for sales teams.
"...Managing a pipeline of multiple opportunities that needed to be constantly updated and viewed in tandem is far easier in Scratchpad than in Salesforce...." Peer review by Maxmillian L., Account Executive
How efficiently Does Scratchpad manage your Engagement Management?
Scratchpad enhances the Salesforce experience by simplifying opportunity creation, pipeline management, and task scheduling. It provides real-time updates across accounts and opportunities, increasing efficiency and enabling timely follow-ups. nWhile Scratchpad streamlines the Salesforce experience, it might require some effort to fully transition from Salesforce.
"...so I can be sure to follow up in a timely fashion, and lets me update opportunities in seconds...." Peer review by Caroline K., Account Executive, Productboard
What makes Scratchpad ideal for Training & Onboarding?
Scratchpad offers a comprehensive onboarding experience that is tailored to the user's needs. The onboarding process is designed to help new users quickly learn how to use the platform effectively. Scratchpad's customer success team is dedicated to assisting users throughout the onboarding process.
"...Beyond all the features, their onboarding and customer success are amazing...." Peer review by Devin G., Sales Development Representative

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications


workflow management


generation of new leads


sales call management



pipeline management


discount management


conversion management


promotion management


contact list management

creating contact list


engagement management

engaging and following up




training & onboarding


opportunity management



helpdesk management




contract management


sales document management

contract management


account management



segmentation and targeting


business development



customer case management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve efficiency

  • Enhance customer relationships

  • Improve visibility

  • See 1 more
  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Acquire customers

  • Enhance customer relationships

  • See 3 more

Business Setting

Salestrail peer evidence is 75% Enterprise. Scratchpad peer evidence is 79% SMB and Mid-Market.

Salestrail Scratchpad
Peer score 4.3 4.9
Peer insights 141 1140
Top industries
Mechanical Or Industrial Engineering 73.0%
Media Production 20.0%
Information Technology And Services 7.0%
Computer Software 49.0%
Information Technology And Services 18.0%
Financial Services 11.0%
SMB and Mid-Market 25.0% 79.0%
Enterprise 75.0% 21.0%