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Compare Salesforce Marketing Cloud vs Alto Analytics

Comparison Summary

For Salesforce Marketing Cloud vs Alto Analytics comparison, Our AI algorithm looked at 2204 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Alto Analytics to solve their respective business needs.

logo Salesforce Marketing Cloud

Focus area

  • engagement management
  • Communication Management with E-Mail and Social Media

Salesforce Marketing Cloud is better than Alto Analytics for

logo Alto Analytics

Focus area

  • communication management
  • Social Media Management with Social Media

Alto Analytics is better than Salesforce Marketing Cloud for

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

Alto Analytics | artificial intelligence software and algorithms with the human brain to turn public data into actionable intelligence

Age

1999

Financials

IPO

Business Need

Total Processes
(we found evidences for)

90

18

Total Goals
(we found evidences for)

14

2

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content management

content publishing

searching for content


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management

creating contact list




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management

measuring customer satisfaction


trade show marketing




sales call management

objection handling


relationship marketing






opportunity management


knowledge management




customer case management


promotion management



loyalty management

customise loyalty program

identify target customers



pipeline management


community marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural




database marketing



courses & assessment

create learning path



license management


community building



outbound marketing


reputation management


rating and review management


advocacy management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Improve digital and social presence

  • Enhance customer relationships

Top Channels

Channels Used

  • e-mail

  • social media

  • mobile

  • user generated content

  • blogs

  • website

  • See 3 more
  • e-mail

  • social media

  • mobile

  • user generated content

  • blogs

  • website

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting