cuspera logo CUSPERA

Sailthru vs Acoustic Campaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sailthru vs. Acoustic Campaign is based on a specific set of business needs and context. The comparison uses 3998 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sailthru and Acoustic Campaign

Sailthru, Acoustic Campaign, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sailthru covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

Acoustic Campaign focuses on Engagement Management, Campaign Management with E-Mail, Communication Management with E-Mail, Digital Marketing with Mobile, etc.

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more. " - Matt Dickow

"Customers expect brands to understand their wants, their needs, to anticipate their next steps. They expect the online and offline experience to be the same. They compare every company to their last-best experience, and they don’t care if that is Di...sney or Joe’s Hat Shop. " - Grant Baker

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sailthru

Focus area

Sailthru is better than Acoustic Campaign for

Software Failure Risk

  • medium

logo Acoustic Campaign

Focus area

Software Failure Risk

  • medium

About

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Build smarter campaigns | Acoustic

Age

2008

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

70

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


personalized marketing



lifetime value management


segmentation and targeting



identify target customers

customise loyalty program


training & onboarding


workflow management



competitive intelligence


social media management

social media analytics

scheduling post to social media


helpdesk management


touchpoint management





conversion management


products & pricelist management


lead qualification

lead qualification: technographic


channel management


sales document management

contract management


sales call management


discount management


promotion management





customer feedback management


advocacy management


business development



generation of new leads


database marketing



contact list management


rating and review management




outbound marketing


social media marketing




subscription management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • Build brand awareness

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • website

  • mobile app

  • text SMS

  • newsletter

  • phone calls

  • promotions

  • offline

  • point of sale

  • mass media

  • user generated content

  • blogs

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • television

  • omnichannel

  • See 17 more
  • e-mail

  • mobile

  • social media

  • website

  • mobile app

  • text SMS

  • newsletter

  • phone calls

  • promotions

  • offline

  • point of sale

  • mass media

  • user generated content

  • blogs

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • television

  • omnichannel

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting