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Compare Pubmatic Cloud vs Sovrn

Comparison Summary

For Pubmatic Cloud vs Sovrn comparison, Our AI algorithm looked at 1249 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pubmatic Cloud and Sovrn to solve their respective business needs.

Pros and cons of Pubmatic Cloud and Sovrn

Pubmatic Cloud is more suited to businesses that require Advertisement with Mobile and Communication Management where as Sovrn is focused towards Communication Management and Advertisement with Website .

logo Pubmatic Cloud

Focus area

Pubmatic Cloud is better than Sovrn for

Software Failure Risk

  • low

logo Sovrn

Focus area

Software Failure Risk

  • medium

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

The Publisher Technology Platform | Sovrn

Age

2006

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

41

32

Total Goals
(we found evidences for)

11

7

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management



training & onboarding


content publishing



content management

content publishing


Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 4 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more
  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting