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Popular Pays vs Upfluence: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Popular Pays vs. Upfluence is based on a specific set of business needs and context. The comparison uses 691 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Popular Pays and Upfluence

Popular Pays, and Upfluence belong to a category of solutions that help Influencer Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Popular Pays covers Collaboration with Social Media, Content Management, Influencer Marketing, Advertisement with Social Media, etc.

Upfluence focuses on Campaign Management with E-Mail, Influencer Marketing, Engagement Management with E-Mail, Influencer Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Popular Pays

Focus area

Software Failure Risk

  • medium

logo Upfluence

Focus area

Upfluence is better than Popular Pays for

Software Failure Risk

  • medium

About

Popular Pays: Create Content Worth Sharing

The Smartest Influencer Marketing Platform | Upfluence

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

28

47

Total Goals
(we found evidences for)

3

12

Top Processes

Evidences indicate better relative satisfaction



content publishing

searching for content


influencer marketing


engagement management

engaging and following up



social media management

social media analytics


relationship management


workflow management


campaign management



influencer management


sales document management

contract management


training & onboarding


communication management



contact list management


helpdesk management



touchpoint management


channel management


referral management


Top Goals

Goals Achieved

  • Build brand awareness

  • Launch new products

  • Improve brand engagement

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve visibility

  • Increase sales & revenue

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • social media

  • e-mail

  • Instagram

  • website

  • offline

  • on premises

  • user generated content

  • blogs

  • promotions

  • Twitter

  • phone calls

  • Pinterest

  • Facebook

  • video

  • causes and charity

  • mobile

  • See 13 more
  • social media

  • e-mail

  • Instagram

  • website

  • offline

  • on premises

  • user generated content

  • blogs

  • promotions

  • Twitter

  • phone calls

  • Pinterest

  • Facebook

  • video

  • causes and charity

  • mobile

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

No Data

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medium

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Business Setting