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Plumb5 vs ActiveTrail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Plumb5 vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 1149 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Plumb5 and ActiveTrail

Plumb5, ActiveTrail, Hey Oliver, Boingnet, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Plumb5 covers Engagement Management, Social Media Management with Website, Channel Marketing with E-Mail, Capturing Leads with Website, etc.

ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Plumb5

Focus area

Software Failure Risk

  • medium

logo ActiveTrail

Focus area

ActiveTrail is better than Plumb5 for

Software Failure Risk

  • low

About

Plumb5: Real-time Customer Engagement Platform

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

40

37

Total Goals
(we found evidences for)

7

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


social media management

social media analytics




campaign management

campaign analytics


touchpoint management




communication management

tracking & monitoring communications

sending & publishing communications



generation of new leads





lifetime value management


loyalty management


conversion management



personalized marketing


social media marketing



segmentation and targeting


creating contact list


contact list management

creating contact list


customer feedback management




content management


products & pricelist management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase sales & revenue

  • See 4 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting