cuspera logo CUSPERA

Compare Pega Platform vs Acquia Marketing Cloud

Comparison Summary

This comparison report of Pega Platform vs. Acquia Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3580 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pega Platform and Acquia Marketing Cloud

Pega Platform, Acquia Marketing Cloud, Medallia Experience Orchestration, Cyara, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pega Platform covers Engagement Management, Workflow Management, Customer Case Management, Helpdesk Management with Phone Calls, etc.

Acquia Marketing Cloud focuses on Content Management with Website, Engagement Management with Offline, Workflow Management with Website, Helpdesk Management, etc.

"Now, we can see everything in real-time, and customer advocacy has improved by 180%. " - Frank Ferguson

"Life was difficult before [Acquia DAM]. We were storing our assets and imagery in various places. We had different servers, different countries, different marketing teams, and different agencies who all had their own repositories. " - Niklas Rademacher

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pega Platform

Focus area

Pega Platform is better than Acquia Marketing Cloud for

Software Failure Risk

  • medium

logo Acquia Marketing Cloud

Focus area

Software Failure Risk

  • low

About

Pega: Customer Engagement and Digital Process Automation ...

Unified marketing cloud built on a foundation of unified Customer Intelligence

Age

2017

Financials

IPO

SERIES G

Business Need

Total Processes
(we found evidences for)

70

66

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


workflow management


customer case management


training & onboarding


helpdesk management


sales document management

proposal & quote management

contract management




business development


relationship management


social media management

social media analytics


communication management

tracking & monitoring communications

sending & publishing communications


content management


competitive intelligence


customer feedback management

measuring customer satisfaction

measuring net promoter score


knowledge management


campaign management


rating and review management


contact list management



lifetime value management


products & pricelist management



loyalty management


sales call management


lead qualification

lead qualification: technographic






community building





account management


distribution management


touchpoint management


international marketing


personalized marketing



segmentation and targeting



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Manage risk

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve efficiency

  • Launch new products

  • Manage risk

  • Improve brand engagement

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve ROI

  • Establish thought leadership

  • Improve internal communications

  • See 14 more

Top Channels

Channels Used

  • website

  • offline

  • trade shows

  • events

  • mobile

  • mobile app

  • point of sale

  • social media

  • omnichannel

  • mass media

  • phone calls

  • e-mail

  • on premises

  • promotions

  • video

  • user generated content

  • blogs

  • radio

  • out of home

  • billboards

  • review sites

  • Amazon

  • mobile ads

  • display advertisement

  • chat

  • television

  • Twitter

  • channel partners

  • games

  • See 26 more
  • website

  • offline

  • trade shows

  • events

  • mobile

  • mobile app

  • point of sale

  • social media

  • omnichannel

  • mass media

  • phone calls

  • e-mail

  • on premises

  • promotions

  • video

  • user generated content

  • blogs

  • radio

  • out of home

  • billboards

  • review sites

  • Amazon

  • mobile ads

  • display advertisement

  • chat

  • television

  • Twitter

  • channel partners

  • games

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting