Acquia Marketing Cloud Overview

Acquia Marketing Cloud is an omnichannel tool designed for brand managers and marketers, to help map customer journey and utilize the learnings to craft a sequence of personalized touchpoints and trigger.

The platform offers features like Built-In Journey Mapping Tool, Martech and Adtech Integration, Centralized Customer Data Profiles, Real-time Optimization, Journey Insights, and Reporting.

The tool maps out and orchestrates intelligent, data-driven customer journeys by unifying decision logic across systems, touchpoints and channels. It offers Real-time profiling and segmentation alongside pre-built reports which provides information about trends and consumer behavior.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia Marketing Cloud solved their Customer Journey and Experience needs. Cuspera uses 1534 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Acquia Marketing Cloud.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Launch New Products
  • Manage Risk
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve ROI
  • Establish Thought Leadership
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Content Management , Workflow Management , as the business use cases that they have been most satisfied while using Acquia Marketing Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...By bringing together modules and capabilities enterprise applications demand most, Acquia Lightning speeds up Drupal development time by 30 percent or more and helps organizations get to market faster and maintain Drupal sites more easily, while delivering more engaging experiences, said Dries Buytaert, Drupal creator and project lead and Acquia co-founder and CTO...." Acquia Lightning speeds Drupal development with new capabilities
engaging and following up

4.84/5

Read Reviews (63)

"...Timberlake developed a multifaceted training program to nurture ongoing user engagement...."
Content Management with Website

4.95/5

Read Reviews (75)

"...Web Content Management Systems...." Acquia a leader in the 2018 Forrester Wave for Web Content Management Systems
content curation

4.68/5

Read Reviews (10)

"...Acquia Lightning provides a starter kit that is geared towards content editing and workflow. ..."
content sharing

4.48/5

Read Reviews (5)

"...The DNDi marketing team knew they needed a better way to manage and share their content...."
Workflow Management with Website

4.67/5

Read Reviews (43)

"...Workflow Process Management...."
PEER EXPERIENCES
Engagement Management with Offline

4.84/5

Read Reviews (76)

"...By bringing together modules and capabilities enterprise applications demand most, Acquia Lightning speeds up Drupal development time by 30 percent or more and helps organizations get to market faster and maintain Drupal sites more easily, while delivering more engaging experiences, said Dries Buytaert, Drupal creator and project lead and Acquia co-founder and CTO...." Acquia Lightning speeds Drupal development with new capabilities
engaging and following up

4.84/5

Read Reviews (63)

Content Management with Website

4.95/5

Read Reviews (75)

"...Web Content Management Systems...." Acquia a leader in the 2018 Forrester Wave for Web Content Management Systems
content curation

4.95/5

Read Reviews (10)

content sharing

4.95/5

Read Reviews (5)

Workflow Management with Website

4.67/5

Read Reviews (43)

"...Workflow Process Management...." Peer review by Steven H., Computer Software

40+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1534 insights from peers and experts to help you assess how these Acquia Marketing Cloud use cases fit your Customer Journey and Experience needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

Janeene Nagaoka

Graphic Designer

Ventura County Community College District (VCCCD)

One of the reasons we chose [Acquia DAM] was customer service. We could tell right away that customer service was up there. Testimonial By Janeene Nagaoka

C.J. Fitzgerald

Marketing Specialist

Timberlake Cabinetry

[Acquia DAM] has heightened the status of our team, as other internal brands have seen the success of our DAM system and mirrored the structure. And executives have acknowledged the success of our implementation as a positive move forward Testimonial By C.J. Fitzgerald
CUSTOMERS TESTIMONIALS

Martin Hill

Director of Digital Sales

PRADCO

Now we can grab assets without the need to reach out to other people in the organization. For the marketing team, which is responsible for everything from building presentations to populating our website, direct access to assets has sped up all of our processes, in terms of building out these thing...s for the organization. With Acquia DAM and Acquia PIM, everything just got a lot faster

Testimonial By Martin Hill

Janeene Nagaoka

Graphic Designer

Ventura County Community College District (VCCCD)

One of the reasons we chose [Acquia DAM] was customer service. We could tell right away that customer service was up there. Testimonial By Janeene Nagaoka

C.J. Fitzgerald

Marketing Specialist

Timberlake Cabinetry

[Acquia DAM] has heightened the status of our team, as other internal brands have seen the success of our DAM system and mirrored the structure. And executives have acknowledged the success of our implementation as a positive move forward Testimonial By C.J. Fitzgerald

Case Studies

COMPANY CASE STUDIES
Case Study Acushnet

With Acquia DAM, teams and partners have streamlined, self-serve access to the content they need to market and sell Acushnet products.

Read More
Case Study PRADCO

Learn how PRADCO teams can now view and manage all of their brand content and product information — including digital assets, data, and marketing copy — in a single system.

Read More
Case Study Kent Scouts

How Kent Scout launched their rebrand and now maintains consistent messaging across channels and touchpoints using Acquia DAM.

Read More

Popular Business Setting

for Acquia Marketing Cloud

Top Industries

  • Sports
  • Consumer Goods
  • Mechanical or Industrial Engineering

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used Acquia Marketing Cloud to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5

Read Reviews (99)
Feedback surveys

4.59/5

Read Reviews (10)
Recording

4.64/5

Read Reviews (8)
Dashboard

4.34/5

Read Reviews (7)
Templates

3.57/5

Read Reviews (6)

IT and Other Capabilities

for Acquia Marketing Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.66/5

Read Reviews (85)
Data Export

4.63/5

Read Reviews (54)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.72/5

Read Reviews (15)
Phone Support

4.71/5

Read Reviews (14)
Email Support

4.69/5

Read Reviews (12)
24/7 Support

4.46/5

Read Reviews (210)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.48/5

Read Reviews (16)
Analytics

4.77/5

Read Reviews (72)
Custom Reports

4.59/5

Read Reviews (114)

Software Failure Risk Guidance

?

for Acquia Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia Marketing Cloud

Vendor Profile Details

Company Name

Acquia

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Financials

Series G