cuspera logo CUSPERA

Ontraport Marketing Automation vs SAP Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ontraport Marketing Automation vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 5159 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ontraport Marketing Automation and SAP Marketing Cloud

Ontraport Marketing Automation, SAP Marketing Cloud, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ontraport Marketing Automation covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Ontraport Marketing Automation for

Software Failure Risk

  • low

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Marketing Cloud offering customers the freedom to define their journey

Age

2006

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

99

80

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


contact list management

creating contact list


referral management


helpdesk management


generation of new leads



training & onboarding





workflow management




relationship management


membership management



knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification

lead qualification: behavioural


conference call management


pipeline management


lifetime value management






competitive intelligence


account management


customer feedback management

measuring customer satisfaction


personalized marketing


sales call management

meeting management






rating and review management


billing and invoice management


discount management


loyalty management

customise loyalty program

identify target customers


promotion management


segmentation and targeting


customer case management



touchpoint management


channel management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting