Overview: Matomo and Grafana as Digital Analytics Category solutions.
Matomo emphasizes comprehensive digital analytics catering to large enterprises with capabilities in social media management and engagement, supported by strong compliance and integration features. Grafana focuses on collaborative analytics with a lean set of capabilities suitable for IT and software industries, providing essential support for best practice scaling. Both offer robust support options but differ in their industry penetration and core capabilities.
Matomo: Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.
Grafana: Grafana is an open-source analytics and monitoring platform for various databases. It is developed by Grafana Labs for enhanced observability.
Matomo and Grafana: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Matomo focuses on social media analytics, content management, and campaign management, supporting large enterprises in their digital marketing efforts. read more →
Grafana provides collaboration and funnel analysis, catering to IT-related fields, with capabilities that assist in lead generation and data-driven forecasting. read more →
Business Goals
Matomo helps in customer acquisition and enhancing relationships, aligning with goals of increasing sales and revenue for larger enterprises. read more →
Grafana is designed to scale best practices and improve efficiency, with a focus on launching new products particularly in IT and software industries. read more →
Core Features
Matomo offers compliance, analytics, and security-focused features like custom reporting and data import/export that meet the needs of large businesses. read more →
Grafana includes features like custom reports and easy integration, with a strong emphasis on analytics suited for IT and internet industries. read more →
Vendor Support
Matomo provides extensive 24/7 and multi-channel support which reflects its use by large enterprises requiring constant assistance. read more →
Grafana offers foundational 24/7 support with options like phone and email support to meet the needs of businesses in the tech space. read more →
Segments and Industries
Matomo is predominantly used by large enterprises, spanning industries such as software, marketing, and internet services. read more →
Grafana serves a more niche market with larger adoption in IT services, telecommunications, and software sectors. read more →
Operational Alignment
Matomo integrates well into enterprises' operations with its robust capabilities, supporting complex digital analytics needs. read more →
Grafana fits smaller scale operations but is effective for industries focused on IT, supporting essential analytics capabilities for business growth. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Matomo in Action: Unique Use Cases
What makes Matomo ideal for Engagement Management?
How does Matomo facilitate Campaign Management?
What solutions does Matomo provide for Helpdesk Management?
How does Matomo address your Advertisement Challenges?
Grafana in Action: Unique Use Cases
How can Grafana enhance your Collaboration process?
News
Latest Grafana News
Grafana Labs Strengthens Cloud Native Ecosystem with Major OpenTelemetry and Kubernetes Monitoring Updates - Business Wire
Grafana Labs enhances its cloud-native ecosystem with significant updates in OpenTelemetry and Kubernetes monitoring.
