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MarketBeam vs OpenWater: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of MarketBeam vs. OpenWater is based on a specific set of business needs and context. The comparison uses 1870 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing MarketBeam and OpenWater

MarketBeam, OpenWater, DrumUp, Employee Advocacy by Sprout Social, etc., belong to a category of solutions that help Advocacy Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

MarketBeam covers Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, etc.

OpenWater focuses on Social Media Management with Website, Workflow Management, Engagement Management with Offline, Sales Document Management with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo MarketBeam

Focus area

MarketBeam is better than OpenWater for

Software Failure Risk

  • low

logo OpenWater

Focus area

Software Failure Risk

  • low

About

Safe and Compliant Social Media Amplification Platform

Application and Review Software - OpenWater

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

46

46

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


content management

content publishing


engagement management

engaging and following up


social media marketing


advocacy management


training & onboarding


campaign management

campaign analytics





generation of new leads




business development



sales review & feedback



workflow management


sales document management

proposal & quote management


rating and review management


creating contact list


contact list management

creating contact list


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


billing and invoice management



Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Improve digital and social presence

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • See 6 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve visibility

  • Improve ROI

  • Grow market share

  • See 5 more

Top Channels

Channels Used

  • offline

  • website

  • promotions

  • e-mail

  • events

  • trade shows

  • social media

  • phone calls

  • mobile

  • print media

  • magazine

  • mobile app

  • point of sale

  • causes and charity

  • on premises

  • See 12 more
  • offline

  • website

  • promotions

  • e-mail

  • events

  • trade shows

  • social media

  • phone calls

  • mobile

  • print media

  • magazine

  • mobile app

  • point of sale

  • causes and charity

  • on premises

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting