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Sailthru vs emfluence Marketing Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Sailthru medium Failure Risk for emfluence Marketing Platform low
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Comparison Summary

This comparison report of Sailthru vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 4249 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sailthru and emfluence Marketing Platform

Sailthru, emfluence Marketing Platform, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sailthru covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.

"I don’t use the phrase “partner” often when it comes to describing vendors, but with Sailthru it’s what they truly are to us. The tech is strong, but the partnership is game-changing. " - Garrett Bewkes

"Alumni relationships are integral in telling the Concorde story, both to future graduates and the community as a whole. It allows us to celebrate our alumni achievements and follow up if there is an issue that needs to be resolved. In addition to th...e four initial touchpoints, we have also recently introduced a video birthday card as well as a holiday message. We are excited to see what the next phase of alumni engagement holds. Thanks to our emfluence team for bringing this project to life. " - Lisa Reinhart

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sailthru

Focus area

Sailthru is better than emfluence Marketing Platform for

Software Failure Risk

  • medium

logo emfluence Marketing Platform

Focus area

emfluence Marketing Platform is better than Sailthru for

Software Failure Risk

  • low

About

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Marketing Platform to create, track, and deploy successful digital campaigns

Age

2008

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

60

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (163)

Read Reviews (52)

engaging and following up

Read Reviews (125)

Read Reviews (47)

communication management

Read Reviews (124)

Read Reviews (120)

sending & publishing communications

Read Reviews (119)

Read Reviews (101)

tracking & monitoring communications

Read Reviews (5)

Read Reviews (19)

campaign management

Read Reviews (64)

Read Reviews (86)

campaign monitoring

Read Reviews (13)

Read Reviews (6)

campaign analytics

Read Reviews (9)

Read Reviews (28)

personalized marketing

Read Reviews (36)

Read Reviews (1)

advertisement

Read Reviews (28)

Read Reviews (3)

lifetime value management

Read Reviews (18)

Read Reviews (0)

segmentation and targeting

Read Reviews (17)

Read Reviews (2)

content management

Read Reviews (14)

Read Reviews (3)

content curation

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (14)

Read Reviews (2)

identify target customers

Read Reviews (2)

Read Reviews (2)

customise loyalty program

Read Reviews (2)

Read Reviews (1)

training & onboarding

Read Reviews (14)

Read Reviews (11)

workflow management

Read Reviews (12)

Read Reviews (45)

competitive intelligence

Read Reviews (6)

Read Reviews (1)

social media management

Read Reviews (5)

Read Reviews (223)

social media analytics

Read Reviews (2)

Read Reviews (19)

scheduling post to social media

Read Reviews (2)

Read Reviews (102)

helpdesk management

Read Reviews (5)

Read Reviews (12)

touchpoint management

Read Reviews (5)

Read Reviews (3)

conversion management

Read Reviews (4)

Read Reviews (0)

products & pricelist management

Read Reviews (4)

Read Reviews (0)

lead qualification

Read Reviews (3)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (3)

Read Reviews (3)

sales document management

Read Reviews (3)

Read Reviews (7)

contract management

Read Reviews (3)

Read Reviews (2)

sales call management

Read Reviews (2)

Read Reviews (0)

discount management

Read Reviews (2)

Read Reviews (0)

promotion management

Read Reviews (2)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (19)

advocacy management

Read Reviews (2)

Read Reviews (0)

business development

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (13)

account management

Read Reviews (1)

Read Reviews (2)

contact list management

Read Reviews (0)

Read Reviews (10)

social media marketing

Read Reviews (0)

Read Reviews (33)

trade show marketing

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • Reduce bounce

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting