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Lotame vs Active Engagement Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Active Engagement Platform is based on a specific set of business needs and context. The comparison uses 1200 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Active Engagement Platform

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Active Engagement Platform belong to a category of solutions that help Event Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Active Engagement Platform focuses on Engagement Management with Video, Advertisement with Social Media, Communication Management with E-Mail, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo Active Engagement Platform

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Online Event Registration & Management Software by ACTIVE Network

Age

2006

2006

Financials

SERIES D

M&A

Business Need

Total Processes
(we found evidences for)

52

34

Total Goals
(we found evidences for)

13

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


competitive intelligence



sales document management

contract management




membership management



contact list management


conference call management


customer feedback management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • promotions

  • video

  • phone calls

  • point of sale

  • events

  • trade shows

  • mobile

  • on premises

  • mobile app

  • See 10 more
  • e-mail

  • social media

  • website

  • offline

  • promotions

  • video

  • phone calls

  • point of sale

  • events

  • trade shows

  • mobile

  • on premises

  • mobile app

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting