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Lob Print & Mail vs Sailthru: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lob Print & Mail vs. Sailthru is based on a specific set of business needs and context. The comparison uses 3344 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and Sailthru

Lob Print & Mail, Sailthru, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"The time saved is nearly impossible to quantify—I can’t imagine our current operation with a traditional print vendor. " - Mihkel Noormagi

"Sailthru’s client-first approach is second to none. My Customer Success Manager truly looks out for the company’s best interest, offering a variety of tools to drive conversions and revenue. " - Sarah Dorsey

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Software Failure Risk

  • low

logo Sailthru

Focus area

Sailthru is better than Lob Print & Mail for

Software Failure Risk

  • medium

About

Automated Direct Mail Platform to Program and control direct mail just like email

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2013

2008

Financials

SERIES B

M&A

Business Need

Total Processes
(we found evidences for)

49

69

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management

contract management


campaign management


products & pricelist management


training & onboarding


loyalty management

customise loyalty program

identify target customers


generation of new leads



lead qualification

lead qualification: technographic


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting






channel management


competitive intelligence



business development


touchpoint management



personalized marketing


lifetime value management



content management


helpdesk management





conversion management


sales call management


discount management


promotion management


customer feedback management


advocacy management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting