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LeadFWD vs SAP Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LeadFWD vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4968 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadFWD and SAP Marketing Cloud

LeadFWD, SAP Marketing Cloud, Net-results Marketing Automation, Upland adestra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadFWD covers Engagement Management with E-Mail, Sales Document Management with E-Mail, Communication Management with E-Mail, Lead Engagement with E-Mail, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadFWD

Focus area

LeadFWD is better than SAP Marketing Cloud for

Software Failure Risk

  • low

logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

About

Unstoppable Growth Platform with the power of AI and Machine Learning

Marketing Cloud offering customers the freedom to define their journey

Age

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

62

80

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


sales document management

contract management

proposal & quote management


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics


helpdesk management


training & onboarding


contact list management

enriching contact list

creating contact list


generation of new leads




workflow management


lead qualification

lead qualification: firmographic

lead qualification: technographic

lead qualification: behavioural




content publishing


sales call management

meeting management



trade show marketing




social media management

monitoring social media

scheduling post to social media

engaging on social media


conversion management


outbound marketing





personalized marketing


loyalty management

identify target customers



database marketing



segmentation and targeting






measuring customer satisfaction


customer feedback management

measuring customer satisfaction


promotion management


discount management


products & pricelist management


customer case management



rating and review management


touchpoint management


channel management


lifetime value management


relationship management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Grow market share

  • Improve ROI

  • Improve stakeholder relations

  • Improve brand engagement

  • See 7 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting