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Inkit vs Sailthru: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Inkit low Failure Risk for Sailthru medium
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Comparison Summary

This comparison report of Inkit vs. Sailthru is based on a specific set of business needs and context. The comparison uses 3124 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Inkit and Sailthru

Inkit, Sailthru, Oracle Responsys, Actito, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Inkit covers Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"InkIt has enabled us to streamline our back office and collections, reducing program spend by up to 94%, while maintaining the flexibility to integrate with our existing apps and tools. " - Jordan Hill

"Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we...’ve been able to save time, evolve our marketing programs, and drive results. " - Jenny Rothenberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Inkit

Focus area

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

Direct Mail Automation Software for Marketing & Retention

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2017

2008

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

46

69

Total Goals
(we found evidences for)

10

16

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (49)

Read Reviews (64)

campaign analytics

Read Reviews (3)

Read Reviews (9)

campaign monitoring

Read Reviews (1)

Read Reviews (13)

engagement management

Read Reviews (34)

Read Reviews (163)

engaging and following up

Read Reviews (26)

Read Reviews (125)

channel marketing

Read Reviews (25)

Read Reviews (12)

direct marketing

Read Reviews (23)

Read Reviews (1)

loyalty management

Read Reviews (11)

Read Reviews (14)

customise loyalty program

Read Reviews (5)

Read Reviews (2)

identify target customers

Read Reviews (4)

Read Reviews (2)

digital marketing

Read Reviews (10)

Read Reviews (2)

communication management

Read Reviews (10)

Read Reviews (124)

sending & publishing communications

Read Reviews (8)

Read Reviews (119)

workflow management

Read Reviews (6)

Read Reviews (12)

lifetime value management

Read Reviews (4)

Read Reviews (18)

products & pricelist management

Read Reviews (4)

Read Reviews (4)

account management

Read Reviews (4)

Read Reviews (1)

personalized marketing

Read Reviews (4)

Read Reviews (36)

generation of new leads

Read Reviews (3)

Read Reviews (1)

segmentation and targeting

Read Reviews (3)

Read Reviews (17)

social media marketing

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (2)

Read Reviews (6)

training & onboarding

Read Reviews (2)

Read Reviews (14)

lead qualification

Read Reviews (1)

Read Reviews (3)

lead qualification: technographic

Read Reviews (1)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (2)

conversion management

Read Reviews (1)

Read Reviews (4)

sales document management

Read Reviews (1)

Read Reviews (3)

contract management

Read Reviews (1)

Read Reviews (3)

promotion management

Read Reviews (1)

Read Reviews (2)

content management

Read Reviews (1)

Read Reviews (14)

helpdesk management

Read Reviews (1)

Read Reviews (5)

touchpoint management

Read Reviews (0)

Read Reviews (5)

social media analytics

Read Reviews (0)

Read Reviews (2)

scheduling post to social media

Read Reviews (0)

Read Reviews (2)

social media management

Read Reviews (0)

Read Reviews (5)

social media analytics

Read Reviews (0)

Read Reviews (2)

scheduling post to social media

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (3)

sales call management

Read Reviews (0)

Read Reviews (2)

discount management

Read Reviews (0)

Read Reviews (2)

advocacy management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Build brand awareness

  • Improve consistency

  • See 7 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting