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IBM Cognos Analytics vs Phrazor: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of IBM Cognos Analytics vs. Phrazor is based on a specific set of business needs and context. The comparison uses 7706 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing IBM Cognos Analytics and Phrazor

IBM Cognos Analytics, Phrazor, TARGIT Decision Suite, Qlikview, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

IBM Cognos Analytics covers Social Media Management, Competitive Intelligence, Collaboration, Funnel Analysis, etc.

Phrazor focuses on Competitive Intelligence, Social Media Management, Performance Management, Engagement Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo IBM Cognos Analytics

Focus area

Software Failure Risk

  • medium

logo Phrazor

Focus area

Phrazor is better than IBM Cognos Analytics for

Software Failure Risk

  • medium

About

Unlock the value of your data in new ways and accelerate your journey to AI

Self-service BI tool providing end-to-end reporting automation to business users

Age

1911

Financials

IPO

NA

Business Need

Total Processes
(we found evidences for)

38

46

Total Goals
(we found evidences for)

7

11

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


competitive intelligence





engagement management

engaging and following up



training & onboarding


communication management

sending & publishing communications


performance management


helpdesk management


sales document management

proposal & quote management


generation of new leads


knowledge management


workflow management


content management



customer case management



business development



lead qualification

lead qualification: technographic


products & pricelist management


category management




relationship management


measuring customer satisfaction


customer feedback management

measuring customer satisfaction



social media marketing


Top Goals

Goals Achieved

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • Improve visibility

  • Enhance customer relationships

  • Grow market share

  • See 4 more
  • Improve ROI

  • Increase sales & revenue

  • Improve internal communications

  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • promotions

  • offline

  • point of sale

  • print media

  • magazine

  • social media

  • mass media

  • television

  • user generated content

  • blogs

  • video

  • support groups

  • mobile

  • games

  • on premises

  • website

  • See 13 more
  • promotions

  • offline

  • point of sale

  • print media

  • magazine

  • social media

  • mass media

  • television

  • user generated content

  • blogs

  • video

  • support groups

  • mobile

  • games

  • on premises

  • website

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting