Overview: Hawksearch and Lumar (formerly Deepcrawl) as SEO Category solutions.

Hawksearch and Lumar, both serving the SEO market, offer distinct advantages. Hawksearch focuses on enhancing sales through robust features like AI and custom reports, appealing to retail and wholesale industries. In contrast, Lumar shines in digital marketing, aiding businesses in bolstering brand presence and communications, particularly within marketing and IT sectors. Both provide 24/7 support, but their capabilities align differently with enterprise needs, making each suitable for varied business focuses and operational goals.

Hawksearch: HawkSearch offers AI-driven ecommerce search solutions to improve user experience. Conversion rates are enhanced through innovative product discovery methods.

Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.

Hawksearch and Lumar (formerly Deepcrawl): Best activities based on customer satisfaction

Key Capabilities Supported

Hawksearch focuses on merchandising, engagement management, and trade show marketing, which help users in optimizing customer interactions and tailored shopping experiences. read more →

Lumar aids in digital marketing and helpdesk management, optimizing publishing communications and managing brand presence in competitive environments. read more →

Business Goals

Hawksearch supports goals like acquiring customers, increasing sales, and enhancing customer relationships, aligning with enterprises aiming to boost sales channels. read more →

Lumar is geared towards acquiring customers and improving digital presence, perfect for businesses emphasizing digital marketing and branding. read more →

Core Features

Hawksearch offers AI-powered tools, flexible data import/export, and comprehensive custom reports to empower detailed analytics and seamless data handling. read more →

Lumar leverages integration, analytics, and custom report capabilities to support strategic marketing efforts, ensuring smooth operation and data flow. read more →

Vendor Support

Hawksearch provides 24/7 support that includes chat and minimal phone support, catering to businesses needing constant operational assistance. read more →

Lumar also provides 24/7 support with varied support channels, helping users to manage their digital efforts effectively. read more →

Segments and Industries

Hawksearch is prevalent in retail and wholesale sectors, serving various sizes from small to large enterprises. read more →

Lumar predominantly serves marketing, advertising, and IT services, focusing on large enterprises and those investing in marketing solutions. read more →

Operational Alignment

Hawksearch integrates well with enterprises' sales and marketing workflows, focusing on large-volume merchandising. read more →

Lumar adapts to businesses needing robust digital marketing and communication tools, tailored for dynamic digital and social campaigns. read more →

lightning

Applying your context and needs changes the comparison

Hawksearch in Action: Unique Use Cases

What Are the key features of Hawksearch for Merchandising?

What Are the key features of Hawksearch for Engagement Management?

How does Hawksearch facilitate Trade Show Marketing?

How can Hawksearch enhance your Competitive Intelligence process?

Lumar (formerly Deepcrawl) in Action: Unique Use Cases

What solutions does Lumar (formerly Deepcrawl) provide for Digital Marketing?

News

Latest Hawksearch news

Gartner (R) Ranks HawkSearch #1 for B2B Search Use Case in 2026 ...

HawkSearch, a platform by Bridgeline Digital, has been ranked #1 for B2B Search Use Case in Gartner's 2026 Critical Capabilities report for the second consecutive year. This recognition highlights HawkSearch's alignment with B2B organizations' needs for managing complex product data and enhancing digital commerce through AI-driven product discovery.

01/07/2026 - source

Latest Lumar (formerly Deepcrawl) news

Lumar Presents 4-Pillar GEO Strategy Framework

Lumar introduces a 4-Pillar GEO Strategy Framework aimed at enhancing brand visibility in AI-driven search results. The framework focuses on optimizing brand mentions and citations to improve outcomes in AI-powered search environments.

09/04/2026 - source