Overview: Hawksearch and Lumar (formerly Deepcrawl) as SEO Category solutions.
Hawksearch and Lumar, both serving the SEO market, offer distinct advantages. Hawksearch focuses on enhancing sales through robust features like AI and custom reports, appealing to retail and wholesale industries. In contrast, Lumar shines in digital marketing, aiding businesses in bolstering brand presence and communications, particularly within marketing and IT sectors. Both provide 24/7 support, but their capabilities align differently with enterprise needs, making each suitable for varied business focuses and operational goals.
Hawksearch: HawkSearch offers AI-driven ecommerce search solutions to improve user experience. Conversion rates are enhanced through innovative product discovery methods.
Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.
Hawksearch and Lumar (formerly Deepcrawl): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Hawksearch focuses on merchandising, engagement management, and trade show marketing, which help users in optimizing customer interactions and tailored shopping experiences. read more →
Lumar aids in digital marketing and helpdesk management, optimizing publishing communications and managing brand presence in competitive environments. read more →
Business Goals
Hawksearch supports goals like acquiring customers, increasing sales, and enhancing customer relationships, aligning with enterprises aiming to boost sales channels. read more →
Lumar is geared towards acquiring customers and improving digital presence, perfect for businesses emphasizing digital marketing and branding. read more →
Core Features
Hawksearch offers AI-powered tools, flexible data import/export, and comprehensive custom reports to empower detailed analytics and seamless data handling. read more →
Lumar leverages integration, analytics, and custom report capabilities to support strategic marketing efforts, ensuring smooth operation and data flow. read more →
Vendor Support
Hawksearch provides 24/7 support that includes chat and minimal phone support, catering to businesses needing constant operational assistance. read more →
Lumar also provides 24/7 support with varied support channels, helping users to manage their digital efforts effectively. read more →
Segments and Industries
Hawksearch is prevalent in retail and wholesale sectors, serving various sizes from small to large enterprises. read more →
Lumar predominantly serves marketing, advertising, and IT services, focusing on large enterprises and those investing in marketing solutions. read more →
Operational Alignment
Hawksearch integrates well with enterprises' sales and marketing workflows, focusing on large-volume merchandising. read more →
Lumar adapts to businesses needing robust digital marketing and communication tools, tailored for dynamic digital and social campaigns. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Hawksearch in Action: Unique Use Cases
How efficiently Does Hawksearch manage your Merchandising?
How does Hawksearch address your Engagement Management Challenges?
How does Hawksearch facilitate Trade Show Marketing?
How can Hawksearch enhance your Competitive Intelligence process?
Lumar (formerly Deepcrawl) in Action: Unique Use Cases
What makes Lumar (formerly Deepcrawl) ideal for Digital Marketing?
Alternatives
News
Latest Hawksearch News
Bridgeline Digital says B2B lighting distributor selects HawkSearch - TipRanks
A leading B2B lighting distributor has chosen HawkSearch to enhance search and product discovery on its BigCommerce webstore. HawkSearch will manage over 10,000 SKUs, offering advanced capabilities for fast, accurate results and optimized B2B shopping experiences, thus improving usability and driving conversions.
Latest Lumar (formerly Deepcrawl) News
August 2025 SEO News: Google AI Mode Expansion, Top Stories Personalization, & More
Lumar, formerly Deepcrawl, has released a new Generative Engine Optimization (GEO) toolkit to enhance AI search visibility. This toolkit helps users track and address issues affecting AI search presence, improving technical SEO and site optimization. The announcement is part of Lumar's broader efforts to provide advanced website optimization tools.
