Hawksearch and Lumar, both serving the SEO market, offer distinct advantages. Hawksearch focuses on enhancing sales through robust features like AI and custom reports, appealing to retail and wholesale industries. In contrast, Lumar shines in digital marketing, aiding businesses in bolstering brand presence and communications, particularly within marketing and IT sectors. Both provide 24/7 support, but their capabilities align differently with enterprise needs, making each suitable for varied business focuses and operational goals.
Hawksearch: HawkSearch offers AI-driven ecommerce search solutions to improve user experience. Conversion rates are enhanced through innovative product discovery methods.
Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.
Top use cases: Hawksearch vs Lumar (formerly Deepcrawl)
Use cases tied to Hawksearch and Lumar (formerly Deepcrawl) from verified data sources. Click any use case for supporting evidences.
| Hawksearch | Lumar (formerly Deepcrawl) |
|---|---|
Top Capabilities: Hawksearch vs Lumar (formerly Deepcrawl)
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Hawksearch vs Lumar (formerly Deepcrawl)
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Hawksearch vs Lumar (formerly Deepcrawl)
Share of peer evidence by company size for Hawksearch and Lumar (formerly Deepcrawl). Each product segments add up to 100%. Click any segment for supporting evidence.
| Hawksearch | Lumar (formerly Deepcrawl) | |
|---|---|---|
| Key Capabilities Supported | Hawksearch focuses on merchandising, engagement management, and trade show marketing, which help users in optimizing customer interactions and tailored shopping experiences. → | Lumar aids in digital marketing and helpdesk management, optimizing publishing communications and managing brand presence in competitive environments. → |
| Business Goals | Hawksearch supports goals like acquiring customers, increasing sales, and enhancing customer relationships, aligning with enterprises aiming to boost sales channels. → | Lumar is geared towards acquiring customers and improving digital presence, perfect for businesses emphasizing digital marketing and branding. → |
| Core Features | Hawksearch offers AI-powered tools, flexible data import/export, and comprehensive custom reports to empower detailed analytics and seamless data handling. → | Lumar leverages integration, analytics, and custom report capabilities to support strategic marketing efforts, ensuring smooth operation and data flow. → |
| Vendor Support | Hawksearch provides 24/7 support that includes chat and minimal phone support, catering to businesses needing constant operational assistance. → | Lumar also provides 24/7 support with varied support channels, helping users to manage their digital efforts effectively. → |
| Segments and Industries | Hawksearch is prevalent in retail and wholesale sectors, serving various sizes from small to large enterprises. → | Lumar predominantly serves marketing, advertising, and IT services, focusing on large enterprises and those investing in marketing solutions. → |
| Operational Alignment | Hawksearch integrates well with enterprises' sales and marketing workflows, focusing on large-volume merchandising. → | Lumar adapts to businesses needing robust digital marketing and communication tools, tailored for dynamic digital and social campaigns. → |
Applying your context and needs changes the comparison
Hawksearch and Lumar (formerly Deepcrawl): Best activities based on customer satisfaction
Hawksearch in Action: Unique Activities
What solutions does Hawksearch provide for Merchandising?
"...We've seen customers finding some of our older products or items with "broken sizes" much easier than before, which has led to an increase in orders for this type of merchandise...." Peer review by Eric C, Online Marketing Manager, Retail
What solutions does Hawksearch provide for Engagement Management?
"...Powell s also lacked an integrated and cohesive way to accomplish their marketing goals, by not being able to actively influence their customers search results and also engage in suggestive selling techniques based on readers preferences. ..." Powell's Books Inc.
What solutions does Hawksearch provide for Trade Show Marketing?
"HawkSearch helped Wrigleyville Sports, a sports retailer and eCommerce store, improve their site-search experience across four websites. The solution used flexible navigation, product recommendations, and boosting features. Wrigleyville Sports saw a 145,000 increase in monthly searches across all sites. Website traffic grew by 66%. Merchandise revenue increased by 20%." https://hawksearch.com/request/case-study-wrigleyville-sports
How can Hawksearch optimize your Competitive Intelligence Workflow?
"...Hawksearch is an intelligent search and recommendations platform that powers success for any size business across all industries...." Peer review from Featured Customers
Lumar (formerly Deepcrawl) in Action: Unique Activities
What Are the key features of Lumar (formerly Deepcrawl) for Digital Marketing?
"...Sponsored by some of the industry s best-known names including Majestic, DeepCrawl, SEMrush and more, the UK Search Awards are one of the top events in the digital marketing sector; celebrating expertise and success in all things search including SEO, PPC, social media, public relations and content marketing. ..." StrategiQ Shortlisted for the UK Search Awards
News
Latest Hawksearch news
Gartner (R) Ranks HawkSearch #1 for B2B Search Use Case in 2026 ...
HawkSearch, a platform by Bridgeline Digital, has been ranked #1 for B2B Search Use Case in Gartner's 2026 Critical Capabilities report for the second consecutive year. This recognition highlights HawkSearch's alignment with B2B organizations' needs for managing complex product data and enhancing digital commerce through AI-driven product discovery.
Latest Lumar (formerly Deepcrawl) news
Lumar Presents 4-Pillar GEO Strategy Framework
Lumar introduces a 4-Pillar GEO Strategy Framework aimed at enhancing brand visibility in AI-driven search results. The framework focuses on optimizing brand mentions and citations to improve outcomes in AI-powered search environments.
Similar alternatives in this category
Other products peers often evaluate alongside these two. Compare each alternative with either product.
