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Compare Gong vs Refract Conversation Intelligence

Comparison Summary

For Gong vs Refract Conversation Intelligence comparison, Our AI algorithm looked at 25953 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Gong and Refract Conversation Intelligence to solve their respective business needs.

logo Gong

Focus area

  • sales call management
  • Coaching With Phone calls

Gong is better than Refract Conversation Intelligence for

logo Refract Conversation Intelligence

Focus area

  • coaching
  • Sales call management With Phone calls and Video and Mobile

Refract Conversation Intelligence is better than Gong for


Revenue Intelligence Platform to coach sales reps

Sales Coaching Software for Better Sales Conversations




Series B


Business Need

Total Processes
(we found evidences for)



Total Goals
(we found evidences for)



Top Processes

Evidences indicate better relative satisfaction

sales call management

engagement management

engaging and following up

engaging with scheduling & cadence

training & onboarding

communication management

tracking & monitoring communications

sending & publishing communications

sales review & feedback

talk track creation

knowledge management

creating knowledge base

account management

conversion management

competitive intelligence

contact list management

workflow management

generation of new leads

lead qualification

lead qualification: technographic

courses & assessment

identify skill gaps

track learning progress

create learning path

lifetime value management

social media management

social media analytics

scheduling post to social media

renewal management

pipeline management

business development

opportunity management

sales quota management

billing and invoice management

campaign management

campaign analytics

promotion management

discount management

performance management

advocacy management

channel management

touchpoint management

loyalty management

category management

personalized marketing

relationship marketing

follower management

community marketing

segmentation and targeting

trade show marketing

relationship management

motivation management

content management

customer feedback management

Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve visibility

  • Improve consistency

  • Improve efficiency

  • Scale best practices

  • Shorten ramp up time

  • See 3 more
  • Increase sales & revenue

  • Improve stakeholder relations

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • See 2 more

Top Channels

Channels Used

  • phone calls

  • video

  • mobile

  • phone calls

  • video

  • mobile

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting