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GetResponse vs Active Engagement Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of GetResponse vs. Active Engagement Platform is based on a specific set of business needs and context. The comparison uses 10737 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GetResponse and Active Engagement Platform

GetResponse, Act-On, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas Active Engagement Platform belong to a category of solutions that help Event Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GetResponse covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Social Media, etc.

Active Engagement Platform focuses on Engagement Management with Video, Advertisement with Social Media, Communication Management with E-Mail, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GetResponse

Focus area

GetResponse is better than Active Engagement Platform for

Software Failure Risk

  • medium

logo Active Engagement Platform

Focus area

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses by GetResponse

Online Event Registration & Management Software by ACTIVE Network

Age

1998

2006

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

117

34

Total Goals
(we found evidences for)

16

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



workflow management


generation of new leads


contact list management

creating contact list


content management

content publishing


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


competitive intelligence


referral management


helpdesk management






training & onboarding


conversion management



sales document management

contract management

proposal & quote management


segmentation and targeting






loyalty management

identify target customers

customise loyalty program



lead qualification

lead qualification: behavioural

lead qualification: technographic


products & pricelist management


conference call management




discount management



account management


relationship management



customer feedback management

measuring net promoter score


knowledge management




courses & assessment

create learning path



social media marketing


trade show marketing


promotion management


personalized marketing


outbound marketing


rating and review management


sales commission management




subscription management


business development


sales call management



community building


pipeline management


database marketing


calendar management



influencer marketing


reputation management




performance management



distribution management


category management


relationship marketing


membership management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve visibility

  • Improve efficiency

  • Improve navigation

  • Reduce bounce

  • See 13 more
  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • promotions

  • video

  • phone calls

  • point of sale

  • events

  • trade shows

  • mobile

  • on premises

  • mobile app

  • See 10 more
  • e-mail

  • social media

  • website

  • offline

  • promotions

  • video

  • phone calls

  • point of sale

  • events

  • trade shows

  • mobile

  • on premises

  • mobile app

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting