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DoubleVerify vs Rakuten Advertising: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of DoubleVerify vs. Rakuten Advertising is based on a specific set of business needs and context. The comparison uses 529 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing DoubleVerify and Rakuten Advertising

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

DoubleVerify covers Advertisement, Communication Management with Offline, Engagement Management, Campaign Management, etc.

Rakuten Advertising focuses on Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo DoubleVerify

Focus area

Software Failure Risk

  • low

logo Rakuten Advertising

Focus area

Software Failure Risk

  • medium

About

DoubleVerify | help brands improve the effectiveness of their online advertising

Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

33

19

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



loyalty management

identify target customers




Top Goals

Goals Achieved

  • Launch new products

  • Improve visibility

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Improve ROI

  • See 7 more
  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more
  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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No Data

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Business Setting