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Compare Customer.io vs Sailthru

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for Sailthru medium
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Comparison Summary

This comparison report of Customer.io vs. Sailthru is based on a specific set of business needs and context. The comparison uses 3701 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Sailthru

Customer.io, Sailthru, Upland adestra, Acoustic Campaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. " - Neal O’Grady

"I don’t use the phrase “partner” often when it comes to describing vendors, but with Sailthru it’s what they truly are to us. The tech is strong, but the partnership is game-changing. " - Garrett Bewkes

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Sailthru is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2012

2008

Financials

SERIES A

M&A

Business Need

Total Processes
(we found evidences for)

65

69

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (124)

sending & publishing communications

Read Reviews (107)

Read Reviews (119)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (5)

engagement management

Read Reviews (89)

Read Reviews (163)

engaging and following up

Read Reviews (46)

Read Reviews (125)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (12)

training & onboarding

Read Reviews (42)

Read Reviews (14)

drip marketing

Read Reviews (27)

Read Reviews (4)

advertisement

Read Reviews (24)

Read Reviews (28)

campaign management

Read Reviews (22)

Read Reviews (64)

campaign monitoring

Read Reviews (1)

Read Reviews (13)

campaign analytics

Read Reviews (0)

Read Reviews (9)

segmentation and targeting

Read Reviews (14)

Read Reviews (17)

social media management

Read Reviews (6)

Read Reviews (5)

social media analytics

Read Reviews (5)

Read Reviews (2)

scheduling post to social media

Read Reviews (0)

Read Reviews (2)

customer feedback management

Read Reviews (5)

Read Reviews (2)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (0)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (5)

lifetime value management

Read Reviews (3)

Read Reviews (18)

loyalty management

Read Reviews (2)

Read Reviews (14)

identify target customers

Read Reviews (2)

Read Reviews (2)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (14)

content curation

Read Reviews (1)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (3)

lead qualification: technographic

Read Reviews (1)

Read Reviews (2)

generation of new leads

Read Reviews (2)

Read Reviews (1)

sales document management

Read Reviews (2)

Read Reviews (3)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (1)

Read Reviews (4)

advocacy management

Read Reviews (1)

Read Reviews (2)

discount management

Read Reviews (1)

Read Reviews (2)

conversion management

Read Reviews (1)

Read Reviews (4)

personalized marketing

Read Reviews (1)

Read Reviews (36)

business development

Read Reviews (1)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (6)

touchpoint management

Read Reviews (0)

Read Reviews (5)

channel management

Read Reviews (0)

Read Reviews (3)

sales call management

Read Reviews (0)

Read Reviews (2)

promotion management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting