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Compare Customer.io vs Sailthru

Comparison Summary

For Customer.io vs Sailthru comparison, Our AI algorithm looked at 3701 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Customer.io and Sailthru to solve their respective business needs.

Pros and cons of Customer.io and Sailthru

Customer.io is more suited to businesses that require Communication Management with E-Mail and Engagement Management with E-Mail where as Sailthru is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Customer.io and Sailthru are Marketing Automation software, peers recommend Customer.io for communication management and sending & publishing communications where as Sailthru is more known for campaign management and personalized marketing .

logo Customer.io

Focus area

Customer.io is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Sailthru is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2012

2008

Financials

Seed

M&A

Business Need

Total Processes
(we found evidences for)

65

69

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

scheduling post to social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers

customise loyalty program



content management


social media marketing


lead qualification

lead qualification: technographic


generation of new leads


sales document management

proposal & quote management


knowledge management


products & pricelist management


advocacy management


discount management


conversion management


personalized marketing



business development



competitive intelligence


touchpoint management


channel management


sales call management


promotion management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting