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Criteo Audience Match vs Lotame: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Criteo Audience Match vs. Lotame is based on a specific set of business needs and context. The comparison uses 965 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Criteo Audience Match and Lotame

Criteo Audience Match belong to a category of solutions that help Display Advertising, whereas Lotame belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Criteo Audience Match covers Engagement Management with Promotions, Advertisement with Mobile, Campaign Management, Communication Management with Mobile, etc.

Lotame focuses on Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Criteo Audience Match

Focus area

Software Failure Risk

  • medium

logo Lotame

Focus area

Software Failure Risk

  • low

About

Manage: Mobile Performance Advertising

Lotame: DMP Provider | Data Management Platform & Solutions

Age

2005

2006

Financials

SERIES D

SERIES D

Business Need

Total Processes
(we found evidences for)

15

52

Total Goals
(we found evidences for)

5

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications



loyalty management

identify target customers


training & onboarding


generation of new leads


lead qualification: demographic


lead qualification: behavioural


lead qualification

lead qualification: demographic

lead qualification: behavioural



segmentation and targeting


helpdesk management



content management


international marketing


products & pricelist management


Top Goals

Goals Achieved

  • Scale best practices

  • Improve stakeholder relations

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • See 2 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more

Top Channels

Channels Used

  • mass media

  • television

  • omnichannel

  • website

  • mobile

  • offline

  • phone calls

  • social media

  • trade shows

  • video

  • user generated content

  • blogs

  • mobile app

  • point of sale

  • promotions

  • See 12 more
  • mass media

  • television

  • omnichannel

  • website

  • mobile

  • offline

  • phone calls

  • social media

  • trade shows

  • video

  • user generated content

  • blogs

  • mobile app

  • point of sale

  • promotions

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

No Data

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low

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Migration Risk

medium

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medium

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Business Setting