Comparison Summary
This comparison report of Appian vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 6623 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Appian and SAP Emarsys Customer Engagement
Appian, and SAP Emarsys Customer Engagement belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Appian for
Software Failure Risk
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Personalized omnichannel experiences that the customers deserve
Age
1999
2000
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
73
66
Total Goals
(we found evidences for)
18
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Scale best practices
-
Acquire customers
-
Manage risk
-
Enhance customer relationships
-
Improve ROI
-
Improve visibility
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Improve internal communications
-
Improve digital and social presence
-
Improve stakeholder relations
-
Establish thought leadership
-
Build brand awareness
-
Improve consistency
-
Improve brand engagement
- See 15 more
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
-
omnichannel
-
e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
-
omnichannel
-
e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
