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ActiveDEMAND vs Meltwater Social Media Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveDEMAND vs. Meltwater Social Media Analytics is based on a specific set of business needs and context. The comparison uses 3695 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveDEMAND and Meltwater Social Media Analytics

ActiveDEMAND, ClickDimensions, Net-results Marketing Automation, etc., belong to a category of solutions that help Marketing Automation, whereas Meltwater Social Media Analytics, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveDEMAND covers Communication Management with Phone Calls, Social Media Management with E-Mail, Engagement Management with E-Mail, Campaign Management with Phone Calls, etc.

Meltwater Social Media Analytics focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveDEMAND

Focus area

ActiveDEMAND is better than Meltwater Social Media Analytics for

Software Failure Risk

  • low

logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

About

Cloud-based solution for Agencies to create and manage marketing campaigns

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Age

2012

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

79

56

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


helpdesk management



contact list management




workflow management




generation of new leads



sales call management

call transcription





segmentation and targeting


conversion management


lead qualification

lead qualification: demographic


account management




training & onboarding


database marketing





sales document management



products & pricelist management



knowledge management


customer feedback management

measuring customer satisfaction




touchpoint management


social media marketing




competitive intelligence


influencer management


reputation management



international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Enhance customer relationships

  • Improve efficiency

  • Improve digital and social presence

  • Scale best practices

  • Improve stakeholder relations

  • Establish thought leadership

  • See 9 more
  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • e-mail

  • phone calls

  • website

  • offline

  • point of sale

  • Instagram

  • user generated content

  • blogs

  • mobile

  • Pinterest

  • mobile app

  • newsletter

  • review sites

  • See 13 more
  • social media

  • Twitter

  • Facebook

  • e-mail

  • phone calls

  • website

  • offline

  • point of sale

  • Instagram

  • user generated content

  • blogs

  • mobile

  • Pinterest

  • mobile app

  • newsletter

  • review sites

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting