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ActiveDEMAND vs Brandwatch: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for ActiveDEMAND low Failure Risk for Brandwatch medium
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Comparison Summary

This comparison report of ActiveDEMAND vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 6879 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveDEMAND and Brandwatch

ActiveDEMAND, ClickDimensions, Net-results Marketing Automation, etc., belong to a category of solutions that help Marketing Automation, whereas Brandwatch, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveDEMAND covers Communication Management with Phone Calls, Social Media Management with E-Mail, Engagement Management with E-Mail, Campaign Management with Phone Calls, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"We like how ActiveDEMAND is more partner focused on agencies like us. Their training and support were both great. There are also a lot of options on how to deploy the platform with our clients, so it offers us a lot of flexibility. " - Jason Rainbird

"Having all three of those sources pulled together makes for a rich and compelling story. " - Emily Arnau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveDEMAND

Focus area

ActiveDEMAND is better than Brandwatch for

Software Failure Risk

  • low

logo Brandwatch

Focus area

Brandwatch is better than ActiveDEMAND for

Software Failure Risk

  • medium

About

Cloud-based solution for Agencies to create and manage marketing campaigns

Brandwatch | Digital Consumer Intelligence

Age

2012

2005

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

79

91

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (235)

Read Reviews (171)

tracking & monitoring communications

Read Reviews (181)

Read Reviews (135)

sending & publishing communications

Read Reviews (51)

Read Reviews (36)

social media management

Read Reviews (109)

Read Reviews (378)

social media analytics

Read Reviews (67)

Read Reviews (157)

monitoring social media

Read Reviews (16)

Read Reviews (134)

scheduling post to social media

Read Reviews (10)

Read Reviews (21)

engaging on social media

Read Reviews (10)

Read Reviews (39)

engagement management

Read Reviews (80)

Read Reviews (100)

engaging and following up

Read Reviews (76)

Read Reviews (89)

campaign management

Read Reviews (62)

Read Reviews (64)

campaign analytics

Read Reviews (8)

Read Reviews (11)

campaign monitoring

Read Reviews (7)

Read Reviews (25)

helpdesk management

Read Reviews (55)

Read Reviews (12)

lead tracking

Read Reviews (53)

Read Reviews (7)

contact list management

Read Reviews (50)

Read Reviews (0)

workflow management

Read Reviews (39)

Read Reviews (10)

generation of new leads

Read Reviews (24)

Read Reviews (16)

sales call management

Read Reviews (17)

Read Reviews (9)

call transcription

Read Reviews (3)

Read Reviews (0)

content management

Read Reviews (12)

Read Reviews (40)

content tracking

Read Reviews (2)

Read Reviews (1)

content curation

Read Reviews (2)

Read Reviews (10)

segmentation and targeting

Read Reviews (6)

Read Reviews (0)

conversion management

Read Reviews (5)

Read Reviews (5)

lead qualification

Read Reviews (5)

Read Reviews (6)

lead qualification: demographic

Read Reviews (3)

Read Reviews (4)

account management

Read Reviews (5)

Read Reviews (1)

training & onboarding

Read Reviews (4)

Read Reviews (10)

database marketing

Read Reviews (3)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (7)

contract management

Read Reviews (1)

Read Reviews (6)

products & pricelist management

Read Reviews (2)

Read Reviews (1)

knowledge management

Read Reviews (2)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (10)

touchpoint management

Read Reviews (1)

Read Reviews (5)

channel management

Read Reviews (1)

Read Reviews (2)

social media marketing

Read Reviews (1)

Read Reviews (32)

category management

Read Reviews (1)

Read Reviews (3)

loyalty management

Read Reviews (0)

Read Reviews (15)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (40)

reputation management

Read Reviews (0)

Read Reviews (18)

influencer marketing

Read Reviews (0)

Read Reviews (7)

international marketing

Read Reviews (0)

Read Reviews (5)

lifetime value management

Read Reviews (0)

Read Reviews (3)

rating and review management

Read Reviews (0)

Read Reviews (3)

referral management

Read Reviews (0)

Read Reviews (2)

sales review & feedback

Read Reviews (0)

Read Reviews (2)

sales incentive management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Enhance customer relationships

  • Improve efficiency

  • Improve digital and social presence

  • Scale best practices

  • Improve stakeholder relations

  • Establish thought leadership

  • See 9 more

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting