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Compare Act-On vs Clearbit Enrichment

Comparison Summary

For Act-On vs Clearbit Enrichment comparison, Our AI algorithm looked at 19838 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Act-On and Clearbit Enrichment to solve their respective business needs.

Pros and cons of Act-On and Clearbit Enrichment

Act-On is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as Clearbit Enrichment is focused towards Lead Qualification and Generation Of New Leads .

Both Act-On and Clearbit Enrichment are Marketing Automation and Sales Intelligence software, peers recommend Act-On for lead qualification: behavioural and inbound marketing where as Clearbit Enrichment is more known for advertisement and sending & publishing communications .

logo Act-On

Focus area

Act-On is better than Clearbit Enrichment for

Software Failure Risk

  • low

logo Clearbit Enrichment

Focus area

Clearbit Enrichment is better than Act-On for

Software Failure Risk

  • low

About

Act-On | An automated Growth Marketing Platform

Clearbit Enrichment | Append fresh social and company data to email

Age

2005

2015

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

112

83

Total Goals
(we found evidences for)

21

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management






Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Establish thought leadership

  • Build brand awareness

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve internal communications

  • Grow market share

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • offline

  • website

  • on premises

  • phone calls

  • LinkedIn

  • chat

  • Slack

  • Twitter

  • newsletter

  • trade shows

  • point of sale

  • events

  • video

  • display advertisement

  • mobile

  • user generated content

  • blogs

  • promotions

  • Instagram

  • See 19 more
  • e-mail

  • social media

  • Facebook

  • offline

  • website

  • on premises

  • phone calls

  • LinkedIn

  • chat

  • Slack

  • Twitter

  • newsletter

  • trade shows

  • point of sale

  • events

  • video

  • display advertisement

  • mobile

  • user generated content

  • blogs

  • promotions

  • Instagram

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting