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Aberdeen Marketspace vs CB Insights: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Aberdeen Marketspace vs. CB Insights is based on a specific set of business needs and context. The comparison uses 4424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Aberdeen Marketspace and CB Insights

Aberdeen Marketspace, and CB Insights belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Aberdeen Marketspace covers Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

"Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” " - Mary Lou Joseph

"There’s so much more than just good research. It’s the only platform with real-time visibility into every emerging tech market, and it’s become my starting point for every project. " - Moran Haviv

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Aberdeen Marketspace

Focus area

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than Aberdeen Marketspace for

Software Failure Risk

  • low

About

Marketing Intelligence to uncover buyer research behavior

cbinsights.com - Machine Intelligence Platform

Financials

M&A

SERIES A

Business Need

Total Processes
(we found evidences for)

8

84

Total Goals
(we found evidences for)

3

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






generation of new leads


competitive intelligence


content management


training & onboarding




lead qualification: technographic


lead qualification: technographic


sending & publishing communications


tracking & monitoring communications


communication management

sending & publishing communications

tracking & monitoring communications


social media analytics


monitoring social media


social media management

social media analytics

monitoring social media


influencer marketing


merger and acquisition


proposal & quote management


contract management


sales document management

proposal & quote management

contract management


identify target customers


loyalty management

identify target customers




business development


products & pricelist management


relationship management



international marketing





account management


sales call management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Establish thought leadership

  • Build brand awareness

  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • See 3 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

No Data

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medium

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Business Setting