Latest News & Updates on Zeotap

Zeotap and Eyeota have integrated their solutions to enable advertisers to access Eyeota's global audience data within Amazon DSP. This integration allows advertisers to target audiences using Zeotap...'s privacy-first identity capabilities, enhancing precision in digital environments like Prime Video and Twitch.
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Zeotap has launched its Composable CDP as a Native App on Snowflake Marketplace, allowing enterprises to run the entire customer data platform within their own Snowflake accounts. This integration en...sures data remains within the customer's compliance perimeter, enhancing security and governance. Key features include identity resolution, audience building, journey orchestration, and AI-driven insights, all operating natively on Snowflake.
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Eyeota and Zeotap have partnered to integrate Eyeota’s audience ecosystem with Amazon DSP, enabling streamlined access to B2C and B2B audience data. This integration leverages Zeotap's identity gra...ph and data onboarding capabilities, enhancing advertisers' ability to reach qualified audiences across premium digital channels in a privacy-compliant manner.
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Zeotap's Composable CDP is now available on the Snowflake Marketplace as a native app. It integrates fully within a customer's Snowflake account, offering features like identity resolution, profile u...nification, and journey orchestration without data transfer to external servers. This architecture enhances security, governance, and reduces vendor risk, particularly benefiting regulated industries.
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Zeotap transitioned from ScyllaDB to Google Cloud's Bigtable, achieving a 46% reduction in Total Cost of Ownership and enhanced real-time performance. This migration supports Zeotap's need for scalab...le, low-latency data handling, crucial for their Customer Data Platform. The integration with BigQuery reduces operational overhead by 20%, optimizing AI pipelines and enabling faster deployment of AI/ML models.
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Zeotap and PwC Germany have formed a partnership to enhance enterprise customer intelligence by integrating Zeotap's Customer Data Platform with PwC's strategic advisory services. This collaboration,... part of the Google Cloud ecosystem, aims to help brands in retail and financial services unify customer data, achieve real-time personalization, and ensure compliance with data governance standards. The joint offering is designed to accelerate digital transformation and improve customer engagement.
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Zeotap has been recognized as a High Performer in the G2 Grid for Enterprise Customer Data Platforms, based on positive feedback from enterprise users. This accolade highlights Zeotap's strong custom...er satisfaction and market presence, particularly for its AI-powered, privacy-first architecture and seamless integration capabilities. The recognition underscores Zeotap's ability to deliver faster time-to-value and measurable business outcomes across industries like retail, media, and telecommunications.
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