Xandr Overview

Xandr, Monetize SSP provides scaled programmatic demand and comprehensive insights. All channels, formats, and transaction types are supported.

Use Cases

Customers recommend Sending & Publishing Communications, Forecasting, Advertisement, as the business use cases that they have been most satisfied with while using Xandr.

Other use cases:

  • Lead Analytics
  • Lead Qualification: Technographic
  • Media Buying
  • Channel Management
  • Touchpoint Management
See all use cases See less use cases

Business Priorities

Scale Best Practices and Improve Visibility are the most popular business priorities that customers and associates have achieved using Xandr.

Other priorities:

See all business priorities See less business priorities

Xandr Use-Cases and Business Priorities: Customer Satisfaction Data

Xandr works with different mediums / channels such as Display Advertisement. and Mobile.

Reviews

"Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the o...pen market." - Carsten Schwecke

Xandr, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Xandr

Top Industries

  • Publishing

Popular in

Xandr is popular in Publishing, and is widely used by

Comprehensive Insights on Xandr Use Cases

How can Xandr optimize your Sending & Publishing Communications Workflow?

What solutions does Xandr provide for Forecasting?

Customer Testimonials

CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE
Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke
CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE
Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke

Case Studies

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Read more →
Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

Read more →
Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

Read more →
Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

Read more →
Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

Read more →
Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

Read more →

Xandr Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (11)
Custom Reports

4.16/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (11)
Custom Reports

4.16/5 ★

Read Reviews (14)

Software Failure Risk Guidance

?

for Xandr

Top Failure Risks for Xandr

Microsoft Corporation News

Product

Microsoft's AI CEO thinks Copilot will age and 'have a room that it lives in' | The Verge

Microsoft is advancing its AI assistant, Copilot, with a new feature called Copilot Appearance. This virtual character offers real-time expressions and conversational memory, aiming to create a personalized AI experience. Currently available for select users in the US, UK, and Canada, it represents Microsoft's ongoing efforts to enhance user interaction with AI.

Read more →
Company

Microsoft likely to sign EU AI code of practice, Meta rebuffs guidelines | Reuters

Microsoft is likely to sign the European Union's AI code of practice, which aims to help companies comply with the EU's AI rules. This voluntary code requires signatories to publish summaries of AI training content and adhere to EU copyright laws. Microsoft's President Brad Smith expressed support for the initiative, contrasting with Meta, which criticized the code for introducing legal uncertainties.

Read more →
Partnership

Accenture and Microsoft Expand Collaboration on Gen-AI Powered Cyber Solutions

Accenture and Microsoft have expanded their collaboration to develop generative AI-driven cybersecurity solutions. This partnership aims to enhance cybersecurity operations, reduce costs, and improve resilience for clients like Nationwide. The collaboration focuses on SOC modernization, automated data protection, security-centric migration, and enhanced IAM, leveraging Microsoft's security technologies and Accenture's expertise.

Read more →
Partnership

Siemens enters collaboration with Microsoft to enhance IoT interoperability for buildings

Siemens and Microsoft have announced a collaboration to enhance IoT interoperability for buildings. This partnership will integrate Siemens' Building X platform with Microsoft Azure IoT Operations, utilizing open standards like W3C Thing Descriptions and OPC UA PubSub. The integration aims to reduce integration efforts by up to 80%, optimizing building operations and sustainability. The solution will be available in the second half of 2025.

Read more →

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO