Xandr Overview

Xandr, Monetize SSP provides scaled programmatic demand and comprehensive insights. All channels, formats, and transaction types are supported.

Use Cases

Customers recommend Sending & Publishing Communications, Forecasting, Advertisement, as the business use cases that they have been most satisfied with while using Xandr.

Other use cases:

  • Lead Analytics
  • Lead Qualification: Technographic
  • Media Buying
  • Channel Management
  • Touchpoint Management
See all use cases See less use cases

Business Priorities

Scale Best Practices and Improve Visibility are the most popular business priorities that customers and associates have achieved using Xandr.

Xandr Use-Cases and Business Priorities: Customer Satisfaction Data

Xandr works with different mediums / channels such as Display Advertisement. and Mobile.

Reviews

"Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the o...pen market." - Carsten Schwecke

Peer review evidence (same sources as the product rating summary)

"...Publisher Best Practices Deal curation has grown significantly over the last year...." Monetize
"...Meanwhile, Xandr s ad server and its industry-leading forecasting analytics allowed Axel Springer to optimize its yields with open dynamic allocation...." Case Study Axel Springer
"...Check out these case studies and whitepapers to learn more about data-driven linear advertising. ..." Monetize

Xandr, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Xandr

Top Industries

  • Publishing

Popular in

Xandr is popular in Publishing, and is widely used by

Xandr Customer wins, Customer success stories, Case studies

How does Xandr facilitate Sending & Publishing Communications?

What makes Xandr ideal for Forecasting?

CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE

Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke
CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE

Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke
 

Pentagon awards Microsoft $9.7 billion software contract

The U.S. Department of Defense awarded Microsoft a $9.69 billion contract to consolidate software licenses, streamline procurement, and reduce costs across military and intelligence agencies. This fi...ve-year Core Enterprises Technology Agreement includes Microsoft 365, cloud services, and software assurance, enhancing Microsoft's role in government technology infrastructure and cybersecurity.

Read on →
 

Pentagon awards Microsoft $9.7 billion deal in bid to cut costs, end license sprawl

The Pentagon has awarded Microsoft a $9.7 billion contract to consolidate its software licenses across military services, aiming to reduce costs and eliminate redundant spending. This five-year agree...ment, known as the Core Enterprise Technology Agreement, integrates Microsoft 365 and other cloud services into a single contract, leveraging the department's purchasing power.

Read on →
 

Microsoft helps Beca to add AI level for NZGD

Microsoft has collaborated with Beca to enhance the New Zealand Geotechnical Database (NZGD) by integrating AI capabilities. Hosted on Microsoft's Azure platform, the upgraded NZGD now allows users t...o navigate and query complex geotechnical data using natural language, powered by OpenAI's GPT-5.1. This advancement aims to improve data accessibility, scalability, and security, facilitating smarter decision-making in geotechnical projects.

Read on →
 

St John Ambulance - Non Profit Organization Management - Large

London, UK

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI to quickly create custom ad visuals, saving time and reducing man...ual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

 

Samsung Electronics Germany - Consumer Electronics - Very Large

Suwon, South Korea

Samsung Electronics Germany used Microsoft Advertising's Performance Max and Copilot to boost e-commerce campaigns. During Black Friday 2024, their ROAS more than doubled and conversion rates stayed ...strong. They increased ad investment by 260% while keeping stable ROAS. Click-through rates rose 2.8x since 2022, and conversion volume grew each year. Copilot cut reporting time by 35%, helping Samsung make faster, data-driven decisions.

 

Liverpool - Retail - Large

Mexico City, Mexico

Liverpool used Microsoft Advertising to boost sales during their three-day "La Venta Nocturna" event. They set up separate Search campaigns for Brand and Non-Brand tactics. They also used a Performan...ce Max campaign to support their Shopping campaigns. Liverpool exceeded their revenue target by 128%. Their campaigns increased both revenue and return on ad spend.

Xandr Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (11)
Custom Reports

4.16/5

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (11)
Custom Reports

4.16/5

Read Reviews (14)

Software Failure Risk Guidance

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for Xandr

Top Failure Risks for Xandr

Microsoft Corporation News

Product

Introducing a new design for Microsoft 365 Copilot

Microsoft has unveiled a redesigned interface for Microsoft 365 Copilot, enhancing its integration across apps like Word, Excel, and PowerPoint. The update introduces a more intuitive, task-aware workspace, improving speed and usability. Copilot now offers a unified entry point across Microsoft 365, adapting to user needs with enhanced AI-driven capabilities. This redesign aims to streamline workflows and increase productivity by providing a cohesive and responsive user experience.

Partnership

Launches mobile digital lab in partnership with Microsoft

Liquid Intelligent Technologies, in partnership with Microsoft and South Africa's Department of Communications and Digital Technologies, launched a Mobile Digital Lab at the Royal Bafokeng Institute. This initiative aims to enhance digital skills and economic opportunities through Microsoft certifications and training in AI and digital literacy, focusing on Microsoft 365, Teams, and Power Platform. The lab supports digital inclusion and economic participation in underserved communities.

Company

Scammers are sending phishing emails from a real Microsoft address

Scammers are exploiting a legitimate Microsoft email address, [email protected], to send phishing emails. This address, typically used for 2FA codes and notifications, has been compromised, making it difficult to detect fraudulent messages. Users are advised to verify any Microsoft account warnings directly through official websites or apps. Microsoft is investigating the incident.

Partnership

Microsoft Revises OpenAI Partnership With New Terms

Microsoft and OpenAI have revised their partnership, altering commercial and technological terms to enhance flexibility. Microsoft remains OpenAI's primary cloud partner, with OpenAI products debuting on Azure unless unsupported. OpenAI can now offer its products on other clouds. Microsoft retains non-exclusive access to OpenAI's models until 2032. Financial terms have changed, ending Microsoft's revenue share to OpenAI, while OpenAI continues payments to Microsoft. The collaboration persists in areas like data centers and AI applications.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO