Xandr Overview

Xandr, Monetize SSP provides scaled programmatic demand and comprehensive insights. All channels, formats, and transaction types are supported.

Use Cases

Customers recommend Sending & Publishing Communications, Forecasting, Advertisement, as the business use cases that they have been most satisfied with while using Xandr.

Other use cases:

  • Lead Analytics
  • Lead Qualification: Technographic
  • Media Buying
  • Channel Management
  • Touchpoint Management
See all use cases See less use cases

Business Priorities

Scale Best Practices and Improve Visibility are the most popular business priorities that customers and associates have achieved using Xandr.

Xandr Use-Cases and Business Priorities: Customer Satisfaction Data

Xandr works with different mediums / channels such as Display Advertisement. and Mobile.

Reviews

"Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the o...pen market." - Carsten Schwecke

Xandr, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Xandr

Top Industries

  • Publishing

Popular in

Xandr is popular in Publishing, and is widely used by

Comprehensive Insights on Xandr Use Cases

Why is Xandr the best choice for Sending & Publishing Communications?

What Are the key features of Xandr for Forecasting?

Customer Testimonials

CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE

Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke
CUSTOMERS TESTIMONIALS
Xandr testimonial

Carsten Schwecke

Managing Director of Media Impact

Axel Springer SE

Our partnership with Xandr should serve as an example to all publishers that there are options for action in holistic marketing, even without Google as your leading ad-tech stack. We encourage all publishers in our situation to begin exploring the open market. Testimonial By Carsten Schwecke

Case Studies

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

Xandr Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (11)
Custom Reports

4.16/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (11)
Custom Reports

4.16/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Xandr

Top Failure Risks for Xandr

Microsoft Corporation News

Product

Microsoft Entra External ID Adds SMS Password Reset to Simplify Account Recovery

Microsoft Entra External ID has introduced an SMS-based self-service password reset feature, enhancing security with multi-factor verification and real-time fraud protection. This new option simplifies account recovery for external users and reduces password-related support issues. Currently in public preview, it is expected to be generally available by the end of the month, offering IT admins a more efficient way to manage identity recovery.

Partnership

Tanium joins Microsoft Sentinel ecosystem for enhanced security - SecurityBrief Australia

Tanium has joined the Microsoft Sentinel partner ecosystem to enhance integrated security operations. This partnership leverages Tanium's endpoint management and insights with Microsoft Sentinel's AI-ready platform, enabling faster threat investigation and real-time remediation. The collaboration aims to develop new security solutions, including data connectors and analytic modules, to improve security posture and operational efficiency for organizations globally.

Customer

University of South Carolina pioneers AI innovation with Microsoft 365 Copilot

The University of South Carolina has deployed Microsoft 365 Copilot to enhance efficiency and streamline operations across its campus. This AI-driven solution has saved faculty and students significant time, with 84% reporting savings of 1-5 hours weekly. The initiative supports learning, teaching, and administrative tasks, while also preparing students for AI-driven workplaces through workshops and an AI Certificate Program.

Executive

Microsoft appoints Judson Althoff as co-CEO to work alongside Satya Nadella - DCD

Microsoft has appointed Judson Althoff as co-CEO, focusing on the commercial business, allowing current CEO Satya Nadella to concentrate on AI and product innovation. Althoff, with 13 years at Microsoft, will lead a new commercial leadership team to enhance product strategy and governance.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO